Paid Search Specialist

The Role

The major function of this position is:

Responsibilities

• Plan, set up, and manage paid search, display, and shopping campaigns on Google Ads.
• Manage and optimize advertising budgets to achieve revenue and efficiency targets.
• Conduct keyword research and build effective campaign structures (ad groups, match types, negatives).
• Write and test ad copy to improve CTR and conversion performance.
• Monitor performance and adjust bids, budgets, and targeting to optimize for KPIs (CPA, ROAS, CTR).
• Analyze search terms and implement negative keyword strategies.
• Collaborate with landing page and creative teams to align campaign messaging.
• Provide regular reporting and actionable insights for stakeholders.
• Design and execute structured testing initiatives across audience targeting, creative formats, bidding strategies, and campaign structures to drive incremental performance improvements.
• Build and manage first-party audience strategies including customer lists, site visitors, and lookalike audiences.
• Stay current with Google Ads features, policies, and digital advertising trends.

Requirements

• Strong knowledge of keyword research, ad copywriting, and campaign optimization.
• Experience with conversion tracking, Google Tag Manager, and Google Analytics.
• Data-driven mindset with ability to interpret performance metrics and adjust strategy.
• Proficiency in Excel/Sheets for campaign analysis and reporting.
• Excellent organizational and communication skills.
• Experience with remarketing and Performance Max campaigns is a plus.
• Experience managing performance media for ecommerce brands is a plus.

Qualifications

• Bachelor’s degree in related field with 2–4 years of hands-on experience managing Google Ads campaigns (Search, Display, Shopping).

Skills

• Strong knowledge of keyword research, ad copywriting, and campaign optimization.
• Experience with conversion tracking, Google Tag Manager, and Google Analytics.
• Data-driven mindset with ability to interpret performance metrics and adjust strategy.
• Proficiency in Excel/Sheets for campaign analysis and reporting.
• Excellent organizational and communication skills.
• Experience with remarketing and Performance Max campaigns is a plus.
• Experience managing performance media for ecommerce brands is a plus.

Benefits

• Low Insurance Premiums on Medical, Dental, and Vision
• Flexible Spending Accounts
• Health Savings Accounts (with Company Match)
• Short Term and Long-Term Disability
• Voluntary Critical Illness, and Accident Coverages
• Tuition Reimbursement
• Paid Paternity and Maternity Leave
• Paid Time Off
• Paid Holidays
• Company Paid Life AD&D Insurance
• Voluntary Life & AD&D Insurance
• 401K Match
• Paid Bereavement
• Employee Assistance Program