Paid Search Specialist

About the role

Empowered Staffing is partnered with a leading digital marketing agency seeking a Paid Search Specialist to join its growing team. The ideal candidate has a strong foundation in Google Ads and will manage paid search campaigns across multiple client accounts, analyze performance, identify opportunities for optimization, and grow within a collaborative agency environment.

Responsibilities

• Plan, execute, monitor, and optimize paid search campaigns across Google Ads and related platforms.
• Manage paid search campaigns across multiple client accounts.
• Conduct keyword research, audience targeting, and A/B testing to improve campaign performance and ROI.
• Analyze campaign data, identify trends, and make data-driven recommendations.
• Monitor campaign performance and make ongoing adjustments to improve results.
• Partner with Account Managers to prioritize tasks and ensure campaigns are managed effectively.
• Identify opportunities to improve campaign management through automation and AI-based tools.
• Stay current on Google Ads updates, digital marketing trends, and emerging AI technologies.
• Contribute new ideas and take ownership of assigned campaigns and client accounts.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 1-3 years of paid search, PPC, or SEM experience within an agency or in-house environment.
• Hands-on experience working within Google Ads.
• Strong understanding of PPC fundamentals, including keyword strategy, bidding strategies, campaign optimization, and analytics.
• Ability to analyze campaign data and identify opportunities to improve performance.
• Strong organizational skills and attention to detail.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• Proactive, self-motivated, and eager to continue learning and growing within paid search.

Qualifications

Google Ads certification is preferred but not required.