Paid Search (PPC) Campaign Specialist

Responsibilities

• Planning, setting up, and managing PPC campaigns for clients.
• Tracking, analyzing, and reporting results on campaign performance.
• Understanding clients' digital marketing goals in order to translate goals into executable strategies through ongoing maintenance and enhancements.
• Owning the entire paid search channel, driving numbers, converting into real leads and ultimately revenue.
• Identifying KPIs and completing work as needed to improve clients' ad performance.
• Conducting keyword research, advising on ad spend and ad placement, testing ad copy, and optimizing campaigns for lean performance.
• Working with production teams, ensuring website is optimized for PPC success.
• Working with design teams to provide creative direction.
• Staying current on PPC / SEM practices and collaborating with peers on the Digital Marketing team.

Requirements

• 3+ years of PPC / SEM experience.
• Google Ads & Google Analytics Certified with experience in Google Tag Manager.
• Highly proficient with all types of Google Ads including: Search Ads, Display Ads, Remarketing, Google Shopping Ads, YouTube Ads, etc.
• Experience with additional ad platforms including: Yahoo! Bing Network, Amazon, Facebook, Advertising.com, AdRoll, LinkedIn, Pinterest, Twitter, etc.
• Skilled in Google Analytics and able to set up and troubleshoot complex conversion tracking.
• In depth understanding of search engines, up-to-date techniques, ranking factors, and principles for sound SEM strategy.
• Knowledge of web design technologies (HTML, JavaScript, CSS, etc.).
• Excellent interpersonal skills, including the ability to articulate complex concepts both verbally and in writing to clients.
• Strong time management skills.
• Comfortable working in a fast-paced, team-based environment.
• Ability to think logically and develop practical recommendations for clients to support their digital marketing strategies and efforts.

Pay

The US-based salary range for this full-time position is $70,000- $90,000 per year. Within this range, individual pay is determined by job-related skills, experience, and relevant education or training.

Schedule

Full-time position.

Benefits

Americaneagle.com provides its employees with an energetic work environment and opportunities to further develop their skills. Our dedication to growing our team is how we can produce excellent sites and applications for our clients. We do all of this while maintaining a family value focus and pushing for a good work-life balance. To see our benefits and what we have been up to, click here!