Paid Search & Social Media Manager [AQ-13361]

Your Impact & Responsibilities

• Contribute to the development and optimization of digital, social, and traditional media strategies, including the potential to develop moderately complex single-channel media strategies.
• Collaborate with the Media Team to translate business intelligence and internal client objectives, guiding media agencies effectively.
• Partner with internal stakeholders to define parameters for developing robust media strategies.
• Socialize media recommendations, clearly articulating the rationale and demonstrating how strategies meet business objectives and adhere to best practices.
• Ensure media plans are implemented correctly and in a timely manner.
• Assist in the meticulous management of budget plans.
• Serve as a valuable resource to team members on routine matters.
• Apply foundational knowledge of social and digital marketing principles to everyday tasks.
• Effectively communicate and collaborate with agencies to ensure goal alignment and prioritization.
• Utilize a moderate understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.
• Ensure risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What You'll Bring (Required Qualifications)

• Bachelor's Degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 4 or more years of experience in a marketing, sales, advertising, and/or communications function.
• At least 2 years of experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
• Solid foundational knowledge of the digital or social marketing industry and its practices.
• Experience influencing business decisions.
• Experience facilitating and/or participating in cross-functional teams.
• Experience collaborating with key stakeholders.
• Proficiency with MS Office, including Word, Excel, and PowerPoint.
• Proficient knowledge of the impact of social marketing on an omni-channel experience.

What Will Set You Apart (Preferred Qualifications)

• Experience in navigating and executing within major search buying platforms and leading social buying platforms.
• Experience with industry-standard web analytics tools.
• Demonstrated success in developing search and social tactical strategies in alignment with business goals, preferably across complex service products.
• Understanding of marketing attribution and measurement methodologies in relation to testing within paid search.
• Ability to manage multiple projects with keen attention to detail.
• Experience in Agile working environments.