Paid Media Strategist (Freelance)

About the role

The Paid Media Strategist (Freelance) position at M Booth is an excellent opportunity for a hands-on paid media professional who loves combining smart strategy with day-to-day execution. This role supports several major clients across healthcare, lifestyle, and corporate brand categories.

Responsibilities

• Plan, build, and launch campaigns across Meta, LinkedIn, YouTube, TikTok, and more
• Own all setup and QA including targeting, UTMs, pixels, creative delivery, and pacing checks
• Aid in influencer boosting and whitelisting setups, ensuring proper permissions and paid amplification workflows
• Maintain strong relationships with platform reps and media partners to stay ahead of new tools and betas
• Monitor and optimize campaigns to achieve KPIs while surfacing clear insights
• Build platform audiences based on research, analytics inputs, and category trends
• Create performance reports and dashboards, simplifying complex data
• Pull and analyze metrics to identify trends and recommend improvements
• Contribute towards POVs, research inputs, and planning rationale for internal and client use
• Manage operational needs including billing accuracy, IOs, reconciliation, and timeline keeping
• Capture and distribute meeting notes, next steps, and action items to keep work flowing smoothly

Requirements

• Bachelor’s degree or equivalent experience
• 3 to 5 years of hands-on paid media experience, ideally in an agency environment
• Expert fluency in Meta Ads Manager including builds, QA, and optimization
• Familiarity with dashboarding tools such as Tableau or Power BI
• Strong organizational skills with experience handling billing, pacing, and campaign operations
• Strong client communication skills and comfort presenting in meetings
• Able to manage multiple deadlines across accounts and teams
• Collaborative mindset and ability to work in a cross-functional environment
• Positive, flexible attitude and curiosity about where digital platforms are heading

Qualifications

• Nice to have: Experience with YouTube, TikTok, and LinkedIn
• Influencer whitelisting or paid amplification experience
• Familiarity with ad verification and brand safety tools such as DoubleVerify
• Experience with healthcare or HCP targeting
• Strong interest in emerging digital trends and platform updates

Benefits

Here are a few highlights of our benefits offerings as an M Boother:

• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, & Commuter Benefits
• Flexible, hybrid workplace
• Hourly rate: $40/hour (New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)
• Location: Tri-State area (NY, NJ, CT) within easy reach of New York City area to come in for day trips