Paid Media Strategist

Position Overview

The Bliss Group is seeking a full-time, experienced Paid Media Strategist (Account Supervisor/Account Director) to lead paid media strategy and execution across our client roster. This role requires a deep understanding of various paid channels and the ability to integrate paid media with broader marketing objectives.

Responsibilities

• Develop sophisticated paid media strategies for clients across all major channels (paid social, paid search, CTV, programmatic, native) and stages of the buyer journey
• Articulate the role of paid media in amplifying and supporting other marketing channels across the funnel
• Connect media strategy to broader marketing and business objectives
• Guide clients on channel selection, budget allocation, creative approach, and measurement frameworks
• Leverage data and analytics to launch and optimize campaigns hands-on in-platform (LinkedIn, Google Ads, Meta, programmatic, etc.)
• Dive into reporting dashboards to analyze results, extract insights, and continuously improve performance
• Collaborate closely with creative and account teams to bring campaigns to life
• Lead client conversations, translating paid media complexity into clear, actionable recommendations
• Proactively flag opportunities, risks, and trends before anyone asks
• Educate clients and teams on the value and integration of paid media within a broader omnichannel marketing mix
• Help clients connect the dots across every touchpoint, not just optimize the dials within one channel

Qualifications

• Bachelor's degree
• 5–8 years of experience in paid media, with a focus on B2B campaigns
• Agency experience managing multiple clients and complex priorities
• Demonstrated ability to develop paid media strategies that fit within broader omnichannel marketing programs
• Hands-on expertise in campaign execution across paid search, paid social, display, and remarketing; programmatic and ABM experience are a plus
• Strong analytical skills with proficiency in key ad platforms (e.g., LinkedIn, Google Ads, Meta), reporting tools, and Excel
• Experience with Google Analytics, Google Tag Manager, or Looker Studio is a plus
• Comfortable working both strategically and tactically; willing to dive into platform details when needed
• Strong written and verbal communication skills
• Exceptional project management skills and attention to detail

Bliss Benefits & Perks

• Competitive Compensation Package including Bonus & Incentive Opportunities
• Robust Benefits Program: Medical, dental, vision, FSA, HSA, disability, employer-paid life & disability insurance, commuter benefits, college savings plan (529), employee discounts
• 401k Retirement Plan with Company Match
• Generous Time Off: Flexible PTO Days + Company Holidays including office closure between Christmas and New Year's
• Hybrid work schedule
• Convenient Midtown Office Location
• Great Company Culture. Collaborative, friendly, supportive, of high integrity