Paid Media Strategist

About the role

The Paid Media Strategist will support patient enrollment through thoughtful campaign planning and hands-on execution. They will manage and optimize paid media campaigns, analyze performance, and share insights to improve enrollment outcomes.

Responsibilities

• Manage and optimize paid media campaigns, analyzing performance and sharing insights to improve enrollment outcomes.
• Evaluate results, adjust budgets, test new approaches, and decide where the next dollar can create the greatest enrollment impact.
• Own paid media strategy and day-to-day campaign decisions within your portfolio of studies.
• Make sound decisions with incomplete information, stay calm when priorities compete, and be comfortable operating through some ambiguity.

Requirements

• Bachelor’s degree in marketing, business, communications, or an equivalent field or 3+ years of experience managing paid media campaigns.
• Hands-on media buying experience, including setting up, executing, and optimizing campaigns in Meta.
• Experience with lower-funnel performance marketing and/or direct response campaigns.
• Advanced analytical skills and the ability to translate data into actionable business recommendations.
• Experience developing testing roadmaps and using experimentation to improve performance.
• Strong media planning abilities, including identifying cost-effective strategies for reaching niche audiences.
• Exceptional written and verbal communication skills, including presenting recommendations to business stakeholders.
• High proficiency in Excel or Google Sheets and experience with marketing analytics tools such as GA4, Looker Studio, Tableau, Power BI, or similar.
• A proven ability to manage multiple priorities without sacrificing quality or attention to detail.
• An ownership mindset, curiosity, adaptability, and a track record of driving measurable business outcomes.

Qualifications

• Skills needed to win: Bachelor’s degree in marketing, business, communications, or an equivalent field or combination of experience.
• 3+ years of experience managing paid media campaigns.
• Experience in an agency, ad tech, or similarly high-performance media environment.
• Experience across multiple industries or campaign types.
• Experience in clinical research, healthcare, SaaS, e-commerce, consumer marketing, lead generation, direct response, recruitment marketing, or another performance marketing environment.
• Clinical research or healthcare experience is not required.

Benefits

• Medical, Dental, Vision
• Generous Paid Time Off that builds throughout your career with the company
• No nights or weekends
• 401K (+ discretionary match/profit sharing)
• Exceptional quarterly bonus plan that clearly outlines your bonus potential per quarter and gives the team the visibility and control to maximize earnings by hitting team goals
• Voluntary travel to nationwide conferences to learn about new clinical studies (US based, all expenses paid - who doesn't like free travel?)