Paid Media Specialists

Silicon Beach Digital Agency, a leading performance marketing agency based in Venice, CA, is seeking a highly skilled and motivated Paid Media Specialist to join our team. This is an exciting opportunity to work in a fast-paced, dynamic environment and contribute to the success of our B2C clients' digital marketing efforts.

Responsibilities

• Develop and implement paid digital marketing campaigns:
  • Conduct research and gather insights to develop effective paid media strategies.
  • Create and manage paid search, display, and social advertising campaigns across various platforms, such as Google Ads, Facebook Ads, and other relevant platforms.
  • Collaborate with the internal team to align campaigns with overall marketing objectives and client requirements.
  • Conduct keyword research, ad copy creation, and landing page optimization to maximize campaign performance.
• Monitor and optimize campaign performance:
  • Analyze campaign data and performance metrics to identify areas for improvement.
  • Conduct A/B testing of ad creatives, targeting, and landing pages to enhance campaign effectiveness.
  • Adjust bids, budgets, and targeting settings to achieve campaign goals.
  • Stay up-to-date with industry trends, best practices, and new advertising platforms to implement innovative strategies.
• Provide insightful reporting and analysis:
  • Prepare regular reports on campaign performance, highlighting key metrics and actionable insights.
  • Communicate campaign results to clients and internal stakeholders, offering recommendations for improvement.
  • Utilize data visualization tools to present data in a clear and compelling manner.
• Collaborate with internal teams:
  • Work closely with the creative team to develop engaging ad creatives that align with campaign objectives.
  • Collaborate with the analytics team to track and measure campaign success, using data-driven insights to drive decision-making.
  • Coordinate with account managers and client servicing teams to ensure client satisfaction and achieve campaign objectives.

Qualifications

• Bachelor's degree in marketing, advertising, or a related field.
• Proven experience managing paid digital marketing campaigns, including paid search, display, and social advertising.
• Proficient in using digital advertising platforms such as Google Ads, Meta Ads, and other relevant platforms.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Knowledge of A/B testing methodologies and campaign optimization techniques.
• Familiarity with web analytics tools (e.g., Google Analytics, GA4) and data visualization tools.
• Excellent communication and presentation skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• A passion for digital marketing and staying up-to-date with industry trends.