Paid Media Operations Analyst

About the role

We're looking for a Paid Media Operations Analyst to join the Growth team and play a key part in driving the day-to-day operations and success of our performance media. In this role, you'll gain hands-on experience in search & social media buying, process development, performance analysis, and creative pipeline management. Your work will focus heavily on the executional excellence required to drive a large monthly media spend in pursuit of aggressive KPI goals. You will support a high-speed internal team in trafficking, tracking, optimizing, and analyzing ads across the entire media landscape. This is a great opportunity for someone with strong attention to detail, excellent teamwork and communication skills, and a desire to master the ins and outs of paid media from the ground up. You’ll also have the opportunity to learn from an experienced team with a strong capacity for education & training.

Responsibilities

• Support the growth team in planning and executing content across platforms
• Oversee digital campaigns end-to-end, delivering against agreed specifications from inception to launch and acting as the day-to-day operational contact
• Monitor budget pacing for campaigns and recommend changes to achieve performance targets
• Conduct ongoing optimizations across the campaign lifecycle, including SEM keyword management, social creative monitoring, and other vital functions
• Collaborate with the team to brief and review creative assets, ensuring content resonates with target audiences
• Track and report on performance metrics, pulling key learnings that the team can use to optimize future content
• Participate in team brainstorms and contribute fresh ideas to drive the goals of the DTC team and the company
• Support the end-to-end execution of affiliate and UGC campaigns, assisting with asset briefing, offer delivery, and performance tracking across platforms

Requirements

• Education/Experience: Degree in Marketing, Communications, Business, or related field; or unrelated degree with 1-3 years of experience
• Platform Familiarity: Experienced with modern search engines and social media channels as a fluent user
• Research Skills: Strong ability to synthesize trends and data into actionable insights
• Organization: Highly organized with the ability to manage multiple platforms and workflows simultaneously while maintaining a high degree of attention to detail
• Communication Skills: Adept at maintaining high levels of communication with numerous team members and stakeholders in a fast-paced environment
• Previous internship or other experience involving paid media strategy or digital marketing is preferred

Pay

Salary $36‑$40 per hour.

Schedule

Full‑time, 1099 contractor position with an expected duration of 6 to 12 months. Work is in‑office at the Durham, North Carolina headquarters, 4 days per week.