Media Operations Analyst

Responsibilities

• Support campaign launch readiness across acquisition channels
• Coincide with internal teams, agencies, and vendor partners to ensure timely campaign execution
• Execute and support CM360 trafficking, campaign setup, tagging, and QA as business needs require
• Help manage creative asset management, tracking implementation, and launch workflows
• Support maintenance of operational documentation, process improvements, and governance standards
• Support troubleshooting and issue resolution across acquisition programs
• Support CM360, Appsflyer, and acquisition tracking initiatives
• Partner with MarTech teams to support acquisition technology and measurement initiatives
• Monitor signal health, conversion tracking, and attribution accuracy
• Assist with troubleshooting measurement discrepancies and implementation issues
• Maintain tracking inventories, documentation, and governance processes
• Support acquisition reporting and measurement validation efforts
• Aid in first-party audience activation across acquisition channels
• Partner with internal teams and vendors to improve audience utilization and effectiveness
• Support testing initiatives and acquisition optimization efforts
• Develop and maintain recurring acquisition reporting
• Analyze funnel performance and identify trends, anomalies, and optimization opportunities
• Investigate performance changes and provide actionable recommendations
• Support acquisition measurement, attribution, and audience analysis
• Present findings and recommendations to stakeholders
• Partner with Marketing, Product, Analytics, Creative, Technology, and agency teams
• Support project management and coordination across multiple initiatives
• Help drive operational alignment and communication across stakeholders

Qualifications

• 5 years of experience in digital marketing, media operations, marketing analytics, ad operations, growth operations, or a related field
• Experience with CM360 trafficking, campaign implementation, tagging, or ad operations preferred
• Familiarity with Appsflyer, Google Analytics, attribution platforms, or similar measurement tools preferred
• Strong analytical and problem-solving skills
• Excellent organizational and project management skills
• Strong written and verbal communication skills
• Ability to manage multiple priorities in a fast-paced environment

Additional Requirements

• Ability to collaborate effectively across distributed teams and time zones
• Flexibility to support both East Coast and West Coast stakeholders and adjust schedules when business needs require
• Comfortable working in a highly cross-functional and evolving environment