Paid Media Manager, Senior Living (Remote, Boston)

Full-time, remote position open to candidates in the USA, Canada, Latin America, or South Africa. This is a paid media–only role; SEO is handled by a separate strategist.

About the Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Senior Living, you own paid media for a book of senior living clients — senior living operators and home care agencies with many communities. You control the targeting, the budget calls, the roadmap, and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting, creative testing, and knowing when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, Tag Manager, and platform pixels.
• The 90-day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell, and the long-term relationship.

Requirements

• 3+ years hands-on in Google Ads and Meta: you have built, run, and optimized the campaigns yourself.
• A record of moving ROAS, CPA, or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for senior living or similar multi-location businesses is a strong plus.