Paid Media Manager, Senior Living (Remote, Los Angeles)

About the Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Senior Living you own paid media for a book of senior living clients (senior living operators and home care agencies with many communities): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls. This is a full-time remote position open to candidates in the USA, Canada, Latin America, or South Africa. The role focuses exclusively on paid media; SEO is handled by a separate strategist.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads for assigned accounts.
• Handle budget allocation, bidding, targeting, and creative testing; decide when to pause or kill campaigns.
• Set up and maintain conversion tracking and attribution using GA4, Google Tag Manager, and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and present the story behind the numbers on client calls.
• Drive account growth through retention, upsell, and long-term relationship management.

Requirements

• 3+ years of hands-on experience building, running, and optimizing campaigns in Google Ads and Meta.
• Proven track record of improving ROAS, CPA, or pipeline metrics with concrete examples.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English for live calls with US-based clients.
• Experience with paid media for senior living or similar multi-location businesses is a strong plus.