Paid Media Manager

About the role

We're looking for an experienced Freelance Paid Media Planner to develop and execute integrated paid media strategies across a broad channel mix. This is a hands-on role for an experienced media professional who can hit the ground running with expertise in strategic thinking, precise planning, and managing executional details with minimal oversight.

Responsibilities

• Develop comprehensive, data-driven paid media plans spanning digital, social, out-of-home (OOH/billboard), linear TV, Connected TV (CTV), and streaming platforms.
• Translate campaign goals and target audiences into channel-specific strategies with clear rationale, budget allocation, and projected outcomes.
• Build and present media plans including flowcharts, budget breakdowns, audience targeting rationale, and KPI frameworks.
• Manage vendor relationships, negotiate placements, and oversee trafficking and execution across all channels.
• Coordinate with creative and brand teams to ensure assets meet channel specs and timelines.
• Monitor campaign performance, optimize in-flight, and deliver clear post-campaign reporting with actionable insights.
• Apply local market expertise to develop geo-targeted strategies that resonate at the regional and community level.
• Leverage sports marketing knowledge to plan around tentpole moments, season start/pause/resume needs, and sports-adjacent audiences where applicable.

Requirements

• At least 5 years of experience in paid media planning, with exposure to both digital and traditional advertising channels.
• Demonstrated success managing campaigns across a broad media mix, including display, paid social, programmatic, out-of-home, broadcast or cable TV, and streaming platforms.
• Strong command of digital and social media strategy, execution, and performance optimization.
• Solid understanding of local and regional media planning, including geo-targeting and market-specific buying approaches.
• Experience supporting sports-focused campaigns, brands, teams, leagues, or events is strongly preferred.
• Familiarity with media planning, buying, and campaign management tools used to support cross-channel execution.
• Knowledge of audience segmentation, reach and frequency concepts, and attribution methods across multiple platforms.
• Ability to work independently while managing several campaigns and priorities at the same time.

Benefits

• Medical, vision, dental, and life and disability insurance.
• Eligibility to enroll in our company 401(k) plan.
• Access to free online training and the Robert Half app for job notifications and 1-tap apply.

Benefits are available to contract/temporary professionals.