Paid Media Manager

About the role

Drive measurement, optimization, and investment strategy across enterprise paid media channels while partnering closely with a paid media agency and internal stakeholders. This is an analytics-forward position within a large-scale marketing organization, focused on translating performance insights into clear, actionable business recommendations.

Responsibilities

• Lead measurement, performance evaluation, and optimization strategy across enterprise paid media channels
• Partner with the paid media agency to guide reporting, identify performance gaps, and prioritize optimization opportunities
• Translate marketing analytics into data-backed recommendations that influence media investment and allocation decisions
• Leverage Marketing Mix Modeling (MMM) insights to improve overall marketing effectiveness and omni-channel performance
• Present performance insights and strategic recommendations to cross-functional stakeholders and leadership

Requirements

• 7–10 years of paid media strategy experience with a strong focus on measurement and performance optimization
• Proven ability to use marketing analytics and performance reporting to influence media investment decisions
• Hands-on experience leveraging Marketing Mix Modeling (MMM) to guide budget allocation and improve outcomes
• Experience developing omni-channel media strategy and optimizing investment across multiple paid media channels
• Strong stakeholder communication skills, including experience partnering with paid media agencies and presenting recommendations

Benefits

• Competitive compensation package
• Full benefits: medical, vision, dental, and more
• Employee Stock Ownership Program
• Dedicated Engagement Manager committed to your success
• Medical, dental, vision, and life insurance