Paid Media Manager

About the role

The Paid Media Manager will be responsible for managing and optimizing paid media campaigns across various platforms to achieve business objectives. This includes strategy development, campaign execution, and performance analysis.

Responsibilities

• Develop and execute paid media strategies that align with business goals
• Manage and optimize campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads
• Analyze campaign performance using analytics tools and make data-driven adjustments
• Collaborate with cross-functional teams to ensure alignment between paid media efforts and overall marketing initiatives
• Stay updated with industry trends and best practices in paid media

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Minimum 3 years of experience in paid media management
• Strong understanding of digital advertising platforms and analytics tools
• Excellent communication and collaboration skills
• Ability to manage multiple projects simultaneously and meet deadlines

Qualifications

• Experience with Google Analytics and other similar tools
• Proficiency in Excel and PowerPoint for data analysis and presentation
• Knowledge of SEO and SEM principles

Skills

• Strategic thinking and problem-solving skills
• Attention to detail and ability to manage multiple tasks efficiently
• Strong organizational and time management skills
• Ability to work independently and as part of a team

Benefits

• Competitive salary package
• Flexible work schedule
• Professional development opportunities
• Health insurance benefits
• Employee discounts

Pay

• $80,000 - $100,000 annually

Schedule

• Hybrid work arrangement