Paid Media Lead (Remote US)

Roles & Responsibilities

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with any vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Understand the value of Programmatic campaigns
• Responsible for personal productivity and utilization
• Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads
• Focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

What You Offer

• 3+ years experience working at a performance/digital marketing agency
• Experience working specifically with B2B SaaS/tech clients in an agency setting
• Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others
• Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
• Proven and measurable success with mid-market or enterprise accounts
• A unique perspective on how to drive value for SaaS
• The ability to translate and articulate strategy and tell stories with data
• EQUALS PARTS COMPETITIVE AND CURIOUS; YOU’RE A TRUE PROBLEM SOLVER
• You live on the cutting edge of the industry, always looking for opportunities to grow and share
• You’re organized, prioritize and manage multiple projects simultaneously
• You’re quality-obsessed and have not lost your soul for advertising
• You’re driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations
• Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• You encompass our core values through every interaction; internally and externally
• Meet and exceed department level OKRs, such as client growth and goal attainment
• Build client trust and relationships that create consistent renewals
• Cross-sell services that align with client goals and objectives
• Clearly communicate results with client point of contact and executives
• Exceptional decision making, as it relates to strategic direction for accounts

What We Offer

• We have a set living wage at Directive; The annual base salary range for this position based in the United States is $90,000- $110,000 USD with potential for bonus eligibility.
• We offer medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
• We offer benefits to support the whole person: Mental - Access to certified therapists through Spring Health, membership to Headspace; Physical - Gympass
• We offer time off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• We offer financial: Traditional and Roth 401(k) with a 3% company match
• We offer bonus: Annual bonus based on tenure, which scales in total amount over time
• We offer annual anniversary trip with peers and executive leadership for fun and entertainment!

Work Environment Requirements

• This role has the opportunity to operate 100% virtually from your home office.
• We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack.
• In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary.
• Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.