Paid Media Lead (Remote US)

Roles & Responsibilities

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
• Build strategies for clients each quarter
• Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Understand the value of Programmatic campaigns
• Responsible for personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are being achieved
• Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

What You Offer

• 3+ years experience working at a performance/digital marketing agency
• Experience working specifically with B2B SaaS/tech clients in an agency setting
• Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others
• Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Able to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
• Proven and measurable success with mid-market or enterprise accounts
• A unique perspective on how to drive value for SaaS
• The ability to translate and articulate strategy and tell stories with data
• EQUALS PARTS COMPETITIVE AND CURIOUS; YOU’RE A TRUE PROBLEM SOLVER
• You live on the cutting edge of the industry, always looking for opportunities to grow and share
• You’re organized, prioritize and manage multiple projects simultaneously
• You’re quality-obsessed and have not lost your soul for advertising
• You’re driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations
• Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• You encompass our core values through every interaction; internally and externally
• Meet and exceed department level OKRs, such as client growth and goal attainment
• Build client trust and relationships that create consistent renewals
• Cross-sell services that align with client goals and objectives
• Clearly communicate results with client point of contact and executives
• Exceptional decision making, as it relates to strategic direction for accounts

What We Offer

• We have a set living wage at Directive; The annual base salary range for this position based in the United States is $90,000- $110,000 USD with potential for bonus eligibility.
• This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.
• We offer medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
• Benefits To Support The Whole Person
• Mental - Access to certified therapists through Spring Health, membership to Headspace
• 💪 Physical - Gympass