Paid Advertising Lead (Remote - U.S.)

FourFront’s paid advertising business has grown quickly—and so has the complexity of our client work. We manage sophisticated, high-spend accounts across multiple platforms, support demanding clients who care deeply about outcomes, and operate in an environment where strategy, responsiveness, and clarity matter as much as execution. We’re hiring a Paid Advertising Lead to take ownership of this function. This is a senior, hands-on role for someone who can confidently lead paid advertising strategy, oversee execution across platforms, manage and hold freelancers accountable, and represent FourFront with credibility and calm in front of clients. You will run some accounts directly and serve as the strategic authority across others. If you enjoy fixing messy systems, raising standards, and helping clients understand what’s working, what’s not, and what to do next, this role may be a great fit. What You’ll Do Own Paid Advertising Strategy & Performance Lead paid advertising strategy across platforms including Google Ads, Microsoft/Bing Ads, Meta, YouTube, and SpotifyBuild campaigns from scratch, take over and optimize existing accounts, and audit/fix inherited issuesAnalyze performance data to identify insights, diagnose problems, and recommend strategic changesForecast budgets and expected outcomes; manage pacing and efficiencyStay current on platform changes and emerging opportunities, including new advertising channels Lead Client Communication & Reporting Serve as the paid advertising expert on client callsLead reporting conversations that go beyond numbers to explain why performance changed and what comes nextConfidently answer client questions in real time, using data to support recommendationsCommunicate clearly and concisely—without rambling, deflecting, or hiding behind metricsBuild trust with clients who are curious, sophisticated, and sometimes under pressure Oversee Freelancers & Execution Quality Manage and oversee freelance paid media specialists across platformsSet clear expectations for responsiveness, quality, and deliverablesReview work, provide feedback, and hold freelancers accountable while maintaining productive relationshipsIdentify, vet, onboard, and manage new freelancers as neededEnsure consistency in execution, reporting, and client experience across accounts Collaborate Across Channels & Partners Work closely with FourFront’s SEO teams to ensure paid advertising efforts align with broader digital strategy and business goalsPartner with internal teams and freelancers to ensure insights, reporting, and initiatives feel connected and not siloedUse cross-channel data and insights to inform paid strategy and help clients understand how paid advertising supports and amplifies other marketing effortsContribute to a cohesive client experience where recommendations across channels reinforce one another Improve Systems & Scale the Function Help refine processes, templates, and standards for campaign management and reportingPartner with Project Managers and Analytics to improve visibility into performanceContribute to the evolution of FourFront’s paid advertising approach and differentiationSupport long-term growth of the paid advertising service, including potential future in-house expansion Requirements What We’re Looking For This role is best suited for someone who is fully baked—comfortable taking the lead immediately and operating with autonomy. You Likely Bring 7+ years of hands-on paid advertising experience, including significant agency experienceDeep experience managing campaigns in Google Ads and Meta, plus familiarity with other platformsExperience overseeing large budgets (six- and seven-figure annual spend)Strong understanding of conversion tracking and how platforms connect to GA4 and GTM (you don’t need to build everything yourself, but you understand how it works)Proven experience leading client conversations and explaining performance under pressureExperience managing freelancers, vendors, or junior practitionersA strategic, analytical mindset paired with strong executionThe ability to work independently while collaborating closely with internal teams How You Show Up You care about client outcomes—not just dashboardsYou’re confident without being aggressiveYou can “read the room” and adjust your communication styleYou hold people accountable without creating unnecessary frictionYou’re decisive, thoughtful, and adaptableYou dislike rigid thinking and cookie-cutter strategies Dealbreakers For This Role Include Regurgitating metrics without insightBeing overly long-winded or evasive in conversationStruggling to explain performance clearly to non-specialistsComing on too strong with clients or collaborators Benefits About FourFront FourFront is an award-winning digital marketing and data analytics company that transforms websites into powerful front-end marketing channels. We combine marketing expertise with deep analytics to help clients improve leads, increase sales, and align digital strategy with business goals. We’re known for being smart, collaborative, and genuinely helpful—and we take pride in being experts who clients enjoy working with. Work Environment & Compensation Remote position, U.S.-basedWorkday aligned to Eastern TimeCompetitive salary, commensurate with experience Full benefits package, flexible work hours, generous PTOCompany-wide winter break to reset and recharge How To Apply Attention to detail matters here. As part of the application, you’ll be asked a few brief questions to help us understand your experience and approach. Complete and thoughtful answers are a positive sign. FourFront is an equal opportunity employer.