Outside Sales Representative Orlando, FL

Key Responsibilities

• Possess and develop new commercial fuel and lubricant accounts within assigned territory.
• Identify opportunities with fleet operators, construction companies, municipalities, industrial accounts, marine operators, and transportation businesses through cold calls, site visits, networking activities, and customer presentations.
• Maintain and grow existing customer relationships by conducting regular account reviews and identifying expansion opportunities.
• Resolve customer concerns promptly and professionally by coordinating with dispatch, supply, credit, and operations teams to ensure customer satisfaction.
• Sell diesel fuel, gasoline, lubricants, DEF, fleet fueling services, and fuel management systems, recommending lubricant solutions based on equipment applications and customer needs.
• Educate customers on operational efficiencies, reliability, and supply security, promoting value-added services such as tank monitoring and fuel management technology.
• Monitor rack market movements and competitive activity, developing competitive pricing strategies while protecting company margins, and communicating market conditions and supply impacts to customers.
• Maintain awareness of terminal activity, allocation events, and market disruptions, prioritizing high-potential accounts and strategic growth opportunities, and achieving monthly, quarterly, and annual sales goals.

Qualifications

• Preferred 3+ years of outside sales experience, preferably in fuel, lubricants, industrial, fleet, transportation, or related industries.
• Strong prospecting and relationship-building skills, experience managing a sales pipeline and territory, and knowledge of commercial sales processes and margin management.
• CRM proficiency and Microsoft Office experience, valid driver’s license with a clean driving record.
• Preferred industry backgrounds in fuel distribution, lubricants, fleet services, transportation, construction, industrial sales, automotive aftermarket, equipment rental, marine fuel services.

Compensation & Benefits

• Competitive base salary plus commission structure.
• Vehicle allowance.
• Health, dental, and vision insurance.
• 401(k) with company match.
• Paid time off and holidays.
• Sales incentive opportunities.
• Career growth and advancement opportunities.