Outside Sales Representative - Equipment

About the role

Founded in 1900, our PennDrill Manufacturing division in Winchester, VA, manufactures high-end grout mixers, pumps, and silos for the heavy foundation and other construction industries. We seek a Technical Sales Representative who ensures that customers receive reliable, high-performance equipment that supports safe and efficient operations on job sites, while meeting or exceeding the company’s sales targets and contributing to long-term growth.

Responsibilities

• Close and grow equipment sales through professional communication with existing and prospective clients
• Identify new opportunities, expand market awareness, and clearly communicate product features and benefits
• Train customers and other sales staff on equipment and operational processes
• Maintain current knowledge of all company products, equipment capabilities, and pricing structures
• Remain familiar with company inventory systems and tools used in order management
• Gather feedback to identify new product opportunities or improvements to existing lines
• Prioritize build efforts in collaboration with manufacturing
• Communicate sales opportunities, customer requests, and product feedback to internal teams for continuous improvement
• Provide technical guidance during the sales process, including product capability explanations, equipment demonstrations, and solution recommendations
• Prepare detailed quotes, RFP/RFI responses, and technical presentations or webinars
• Maintain accurate records of customer interactions, requirements, and contact information

Requirements

• High School diploma or equivalent, required. Additional education in related field, preferred
• Proven experience in sales, preferably in heavy construction, industrial equipment, or related industries
• Familiarity with construction equipment, machinery, or tools; technical aptitude to understand product capabilities and applications
• Demonstrated ability to manage customer relationships, interpret project requirements, and provide technical guidance
• Experience preparing quotes, responding to RFPs/RFIs, and presenting solutions to clients
• Track record of meeting or exceeding sales targets and KPIs
• Strong communication and interpersonal skills; able to explain technical concepts clearly to non-technical audiences
• Able to coordinate with cross-functional teams (engineering, production, service) to meet customer needs
• Experience attending trade shows, conferences, or other marketing/sales events is a plus
• Knowledge of inventory management or order tracking systems, preferred
• Willingness to travel to customer sites and project locations as needed, required
• Must possess valid state driver’s license as the position requires travel to client locations and for prospecting meetings

Qualifications

• Competitive salary with annual bonus potential
• Comprehensive benefits package including:
• Competitive health, dental and vision insurance
• Short-Term Disability Insurance
• Paid Time Off
• 401K with Company Match
• Paid Holidays

Skills

• Technical aptitude
• Customer relationship management
• Product demonstration and presentation skills
• Inventory management
• Project interpretation and planning
• Team coordination

Benefits

• Comprehensive benefits package