Outside Sales Representative

About the Role

We are looking for a resilient Outside Sales & Business Development Representative to dominate our local industrial market. In this role, you will act as a problem-solving partner for facility managers and general contractors, identifying operational bottlenecks, pitching high-performance dock and door solutions, and building a book of business with uncapped commission potential.

Responsibilities

• Conduct daily "boots on the ground" cold calling and site visits with industrial parks and distribution hubs to identify new business opportunities.
• Perform detailed site assessments to diagnose equipment needs (docks, levelers, high-speed doors) and provide custom-engineered solutions.
• Partner closely with Service Technicians to turn maintenance leads and equipment failures into long-term service contracts and capital upgrades.
• Build and maintain a robust pipeline by nurturing long-term relationships with facility managers, owners, and general contractors.
• Utilize CRM tools to create meticulous, technically accurate proposals, ensuring all job specifications and safety requirements are met.
• Actively market our brand within the industrial sector using social networking, drop-ins, and professional presentations to win market share.
• Manage the entire sales process from initial contact and discovery to contract negotiation and final closing of the deal.
• Act as the primary point of contact for clients during disruptions, providing optimistic and fast-paced solutions to keep their operations running.

Requirements

• High School diploma or equivalent required; Associate or Bachelor's degree preferred.
• 2+ years of B2B sales experience with a proven track record in outside sales, industrial services, construction, or equipment leasing.
• Proven territory management experience — demonstrated ability to develop a cold territory into a profitable book of business.
• CRM proficiency with the ability to manage lead pipelines and technical data using modern sales tools.

Skills

• The Hunter Mentality: A relentless drive to find and win new business without relying on inbound leads.
• Persuasive Communication: The ability to influence decision-makers through high-energy storytelling and logical ROI presentation.
• Technical Aptitude: The ability to understand and explain mechanical systems and industrial equipment functionality.
• Emotional Intelligence: A high awareness of others' emotions to navigate tough negotiations and build instant rapport.
• Resilient Optimism: The mental toughness to handle rejection and remain focused on the next win.
• Administrative Accountability: Extreme attention to detail regarding tasks, procedures, and job specifications to ensure project accuracy.

Benefits

• Uncapped earning potential with performance-based pay.
• Autonomy and trust, free from micromanagement.
• Elite team environment with high-performing technicians.
• Full benefits package, including 401(k) with match.
• Generous PTO, vehicle allowance, and performance incentives.

About the Company

DuraServ is a national leader in loading dock equipment, doors, and related services. We operate across the U.S. and Canada, partnering with Fortune 500 companies and regional operators alike. Our reputation is built on performance — and we hire accordingly.