Outside Sales Representative

About the role

DuraServ is seeking a resilient Outside Sales & Business Development Representative to dominate the local industrial market. This is a hunter role — no inbound leads, no micromanagement. You will own your territory, conduct daily boots-on-the-ground prospecting, and build a book of business with uncapped commission potential. Backed by elite service technicians, you will act as a problem-solving partner for facility managers and general contractors, diagnosing operational bottlenecks and pitching high-performance dock and door solutions.

Responsibilities

• Conduct daily "boots on the ground" cold calling and site visits with industrial parks and distribution hubs to identify new business opportunities.
• Perform detailed site assessments to diagnose equipment needs (docks, levelers, high-speed doors) and provide custom-engineered solutions.
• Partner closely with Service Technicians to turn maintenance leads and equipment failures into long-term service contracts and capital upgrades.
• Build and maintain a robust pipeline by nurturing long-term relationships with facility managers, owners, and general contractors.
• Utilize CRM tools to create meticulous, technically accurate proposals, ensuring all job specifications and safety requirements are met.
• Actively market the DuraServ brand within the industrial sector using social networking, drop-ins, and professional presentations to win market share.
• Manage the entire sales process from initial contact and discovery to contract negotiation and final closing.
• Act as the primary point of contact for clients during disruptions, providing fast-paced solutions to keep their operations running.

Requirements

• Hunter Mentality: Relentless drive to find and win new business without relying on inbound leads.
• Persuasive Communication: Ability to influence decision-makers through high-energy storytelling and logical ROI presentation.
• Technical Aptitude: Ability to understand and explain mechanical systems and industrial equipment functionality.
• Emotional Intelligence: High awareness of others' emotions to navigate tough negotiations and build instant rapport.
• Resilient Optimism: Mental toughness to handle rejection and remain focused on the next win.
• Administrative Accountability: Extreme attention to detail regarding tasks, procedures, and job specifications to ensure project accuracy.

Qualifications

• High School diploma or equivalent required; Associate or Bachelor's degree preferred.
• 2+ years of B2B sales experience with a proven track record in outside sales, industrial services, construction, or equipment leasing.
• Proven territory management experience — demonstrated ability to develop a cold territory into a profitable book of business.
• CRM proficiency with the ability to manage lead pipelines and technical data using modern sales tools.

Benefits

• Uncapped earning potential — performance-based pay with no income ceiling.
• Autonomy and trust — freedom from micromanagement, backed by leadership that respects your expertise.
• Elite team environment — work alongside high-performing technicians; you sell it, they deliver it flawlessly.
• Strong foundation — full benefits package, 401(k) with match, generous PTO, vehicle allowance, and performance incentives.

About DuraServ

DuraServ is a national leader in commercial dock and door solutions, operating across the U.S. and Canada since 2001. We partner with Fortune 500 distribution centers and regional operators alike. Our reputation is built on performance — and we hire accordingly.