Outside Sales Representative
Cogent Analytics · Denver, CO · 4 days ago
On-siteBusiness DevelopmentFull-time
Key Responsibilities
- Identify, prospect, and develop new business opportunities across commercial, fleet, insurance-agent, dealership, body shop, rental, municipal, and local business channels
- Build a prioritized target list of companies and referral sources that can generate recurring or repeat auto glass work
- Conduct regular outside sales visits, calls, emails, and follow-up activity to build pipeline and create new opportunities
- Develop relationships with decision-makers, influencers, office staff, service managers, insurance agents, fleet managers, and business owners
- Promote the value proposition around quality installation, local accountability, technical expertise, customer service, and convenience
- Support growth in commercial and fleet accounts by identifying companies that own, lease, insure, or manage multiple vehicles
- Help develop and promote referral programs, fleet inspection opportunities, and other revenue-generating initiatives
Referral Source & Relationship Management
- Strengthen relationships with existing insurance agents, dealerships, body shops, and referral partners
- Identify which agents, accounts, and referral sources are actually producing leads, booked jobs, and revenue
- Follow up consistently with referral sources to maintain visibility, reinforce trust, and increase repeat business
- Track referral activity and communicate customer or account feedback to leadership
- Support customer retention by ensuring follow-up after completed work where appropriate
Sales Process, Follow-Up & Conversion
- Follow up on open quotes, lost quotes, referral opportunities, and direct customer inquiries
- Track why opportunities are won or lost and identify ways to improve conversion
- Coincide with internal team members to ensure customer expectations, scheduling needs, and job details are communicated clearly
- Ensure sales activity turns into measurable outcomes, including booked jobs, revenue, gross profit, and repeat opportunities
- Maintain disciplined daily and weekly sales activity, including calls, emails, in-person visits, follow-ups, and reporting