Outreach Coordinator

Essential Duties And Responsibilities

• Promote the energy efficiency program by engaging in outreach activities, including inbound prospective customer support, trade show presentations, tabling at conferences or community resource fairs, webinars, and cold calling
• Develop outreach plans in collaboration with program management team to target key market segments to achieve the program’s energy efficiency targets
• Provide tracking and reporting of relevant outreach KPIs for strategy analysis on a weekly, monthly, quarterly and ad-hoc basis
• Conduct and track outreach to customer leads delivered to Willdan via the Con Edison customer interest survey
• Utilize HubSpot to send marketing emails to prospective contractors and customers
• Attend industry events to identify and network with potential contractors and customers to participate in the program (minimum of 10 events per year)
• Support Con Edison with marketing efforts to create or update customer and contractor-facing marketing collateral
• Afford small business owners by providing clear and informative guidance on energy efficiency measures
• Afford assistance with customer segmentation, targeting, development and maintenance of contact lists and communication efforts
• Prepare ad-hoc reports to track progress toward program goals
• Engage in any and all areas critical to meeting program objectives

Job Requirements / Qualifications

• 2+ years of experience in energy efficiency, sustainability, or related field, with a proven track record in sales or outreach
• Excellent communication skills, both written and verbal, with the ability to effectively communicate complex concepts to diverse audiences
• Demonstrated experience in stakeholder engagement, relationship management, and collaboration with cross-functional teams
• Knowledge of energy HVAC equipment and mechanical systems, including pumps, motors, variable speed drives, chillers, cooling towers, air handlers, chilled and hot water loops, and boilers
• Proficiency with the Microsoft Suite (Excel, Word, PowerPoint, Outlook)
• Sound reasoning, problem solving and critical thinking abilities
• A proactive, self-starter attitude

Preferred Qualifications

• Bachelor’s degree in environmental studies, engineering, marketing or business
• Knowledge of energy efficiency regulations, policies, and standards at the local, state, and federal levels
• Client Retention Management (CRM) experience
• Certified Energy Manager (CEM) or similar certification is a plus