Outreach Coordinator

Position Purpose

The Outreach Coordinator develops, coordinates, implements, and evaluates comprehensive outreach, recruitment, and enrollment initiatives designed to increase access and enrollment of prospective students. The incumbent represents the university at various events, conducts presentations, and collaborates with academic colleges and student affairs departments.

Duties & Responsibilities

• Develop, coordinate, implement, and evaluate comprehensive outreach, recruitment, and enrollment strategies to support undergraduate and transfer enrollment goals.
• Represent the university at college fairs, recruitment events, high schools, community colleges, community-based organizations, and other educational venues.
• Conduct presentations, workshops, and information sessions for prospective students, families, counselors, educators, community partners, and international stakeholders regarding admissions requirements, academic programs, financial aid, and student support services.
• Cultivate and maintain collaborative partnerships with K-12 schools, community colleges, educational agencies, community-based organizations, and recruitment partners to strengthen enrollment pipelines and expand access to higher education.
• Collaborate with academic colleges, student affairs departments, financial aid, admissions, and campus partners to develop and implement recruitment programs aligned with institutional enrollment priorities.
• Provide lead work direction, training, and day-to-day coordination for outreach counselors, support staff, and student assistants.
• Coordinate schedules and logistical support and assist with assigning and monitoring recruitment initiatives, event coverage, and outreach activities.
• Track and monitor outreach and recruitment budgets, expenditures, and program costs.
• Analyze recruitment, outreach, and enrollment trends to identify opportunities for growth and recommend strategic enhancements.
• Manage assigned budgets.
• Collect, analyze, and interpret recruitment, outreach, and enrollment data to evaluate program effectiveness.
• Generate reports and dashboards to support enrollment management decision-making.
• Assess recruitment activities and recommend data-informed improvements to outreach strategies.
• Maintain accurate financial records and prepare budget reports as requested.
• Assist with forecasting resource needs and identifying cost-effective recruitment strategies.
• Advise prospective domestic and international students regarding admissions requirements, application processes, enrollment procedures, and pathways to student success.
• Monitor and assess recruitment and partnership outcomes, identify program strengths and gaps, and implement data-informed improvements to support institutional enrollment objectives.

Required Qualifications

• Equivalent to graduation from a four-year college or university in a related field, including or supplemented by upper division or graduate course work in counseling techniques, interviewing, and conflict resolution where such are job-related and equivalent to three (3) years of progressively responsible professional student services work experience.
• A master’s degree in Counseling, Clinical Psychology, Social Work, or a directly related field may be substituted for one year of experience.
• A doctorate degree and the appropriate internship or clinical training in counseling or guidance may be substituted for the three years of experience for positions with a major responsibility for professional career or personal counseling.
• Possession of a valid driver’s license or the ability to obtain by date of hire.

Skills, Knowledge & Abilities (SKA’s)

• Thorough knowledge of the principles, practices and trends of the student services programs, admissions, enrollment management, and higher education outreach practices.
• General knowledge of the policies, procedures and practices of the program area to which assigned.
• Knowledge of budget tracking and fiscal management practices.
• Excellent communication skills; ability to effectively communicate information in a clear and understandable manner.
• Excellent organizational and time management skills with the ability to set own priorities to coordinate multiple assignments with fluctuating and time-sensitive deadlines.
• Excellent computer skills and competence with a variety of computer applications including word-processing, spreadsheets, databases, on-line systems, Internet as well as online calendaring and email.

Physical Demands

LIGHT WORK – involves mainly sitting, up to 25% standing or walking; lifting medium weight objects limited to 25 pounds.

Special Conditions Screening

Only those applicants possessing experience most directly related to the immediate needs of the office will be invited to appear before a Qualifications Appraisal Board for the purpose of appraising training, experience, and interest in the position.

Background Check

Satisfactory completion of a background check (including a criminal records check) is required for employment. Applicants will be required to disclose whether they have received a final administrative decision or final judicial decision determining that they have committed sexual harassment within the last seven years only after a determination is made that they meet the minimum qualifications for the position, and before an offer of employment is extended. Applicants who reach the final stages of the application process must sign a release form that authorizes the release of information by the applicant’s current and/or former employers to the CSU concerning any substantiated allegations of misconduct. Applicants must be willing to travel and attend training programs off-site for occasional professional development.

Sensitive Position

The person holding this position is designated as a sensitive position due to the potential for harm to children, concerns for the safety and security of the people, animals, or property, or heightened risk of financial loss to the CSU or individuals in the university community.