Orthodontic Referral Coordinator & Marketing Specialist-VA

Responsibilities

• Collaborate closely with the Brand Manager and Operations teams to identify demographics, brand-specific messaging, and competitive positioning for advertising, sponsorships, and community initiatives.
• Build and maintain strong relationships with referring dentists, specialists, and their office teams through regular visits and communication.
• Develop and execute branding initiatives that promote and position our orthodontic offices within their communities.
• Cook up advertising efforts, including print, television, radio, outdoor, digital, and other marketing channels as needed.
• Write and edit advertising copy while collaborating with external marketing agencies to manage projects from concept through completion.
• Grow the practice's online presence through website updates, original content creation, online reputation management, social media engagement, and local SEO initiatives.
• Create engaging marketing content, including graphics, photography, and videos for social media and digital platforms.
• Order promotional materials, coordinate community events and sponsorships, and support new patient acquisition initiatives.
• Create marketing plans, monitor campaign performance, track invoices, and measure return on investment (ROI).
• Produce high-quality marketing collateral for multiple markets while meeting established deadlines.

Qualifications

• Previous experience in orthodontics, dental marketing, healthcare marketing, or dental practice operations preferred.
• Strong interpersonal, communication, and relationship-building skills.
• Comfortable networking and independently visiting referring dental offices.
• Experience with social media platforms and content creation.
• Basic understanding of SEO, Google Business Profile, and digital marketing concepts.
• Proficient with Canva, Instagram, Facebook, TikTok, Microsoft Office, and Google Workspace.
• Photography and video editing experience is a plus.
• Hightly organized with strong attention to detail and follow-through.
• Positive attitude with a professional appearance and demeanor.
• Ability to manage multiple projects while meeting deadlines.
• Valid driver's license and reliable transportation for local travel.