Orchestral Strings Product Specialist

Responsibilities

• Complete item setups, prepare digital content, assemble global launch materials, and ensure integrity of product data over the course of the product life cycle.
• Collect and analyze data in support of strategic business planning and decision-making.
• Aid with budget preparation and monitoring, price, cost, and margin analysis, portfolio performance analysis, market size and market share tracking/reporting.
• Support product development efforts, including qualitative and quantitative market research, competitive analysis, product concept generation, Alpha and Beta testing, and other forms of product validation.
• Provide input to product positioning documents and project plans.
• In partnership with the marketing communications team, assist with creation of essential product-launch-related marketing assets, including packaging, printed materials, video and other social media content, photography, advertisements, training presentations, product data sheets, and press releases.
• Support various global marketing efforts as they relate to the business unit’s strategic areas of focus, including logistics, engagement planning and execution, support material development, communications, budgeting, and reporting.
• Support business-to-business (B2B) initiatives including product training and global sales enablement, sales promotions, exclusive and seasonal product offers, joint marketing executions, eCommerce content creation, and POP design and implementation.
• Support key account activities as necessary.
• Support business development functions as needed, including outreach, educator relations, social marketing, artist relations, customer loyalty and product recycling programs.
• Where appropriate, strategize and coordinate B&O BU’s participation in trade, educator shows and other customer-facing events.
• Prepare materials, artwork/displays and messaging, coordinate retail partner involvement, interact with end users, support product sales, complete event reports, and ensure follow up on sales leads and other action items.
• Facilitate the efficient flow of information and clear, inclusive communications between key departments (product management, engineering, operations, marketing, sales, finance, etc.) and affiliate offices.

Qualifications

• Bachelor’s degree in business, marketing, music, music business, or music education.
• Certified Musician who plays an orchestral stringed instrument.
• Able to communicate fluently with performers, educators, instrument builders, and other music industry professionals in orchestral strings settings.
• 1+ years of product development, marketing, or general business experience.
• Music industry, music retail or music education experience a plus.
• Familiarity with Microsoft Office products (Excel, Word, PowerPoint).
• Proficiency in social media platforms (Facebook, Twitter, Instagram, YouTube, and social media aggregate tools like Hootsuite or other similar platforms).
• Team player with ability to manage timelines with a sense of urgency and commitment to achieve business objectives.
• Formal Project Management skill set is a plus.
• Strong verbal and written communication skills, confident interpersonal skills.