Operations & Strategy Manager Graduate (TikTok Local Services) - 2026 Start (MBA)

About the role

TikTok's Local Services division is building the future of Online-to-Offline (O2O) commerce. We bridge the gap between digital discovery and real-world consumption through three core pillars: Dine-In, Creator Ops Management, and Strategy & Planning.

Responsibilities

• Strategic Planning & Analytics (Strategy Team)
  • Conduct deep-dive analysis on the competitive landscape (O2O/F&B) and consumer behavior to identify new growth levers and white-space opportunities.
  • Lead end-to-end strategic projects to optimize internal workflows, from incentive restructuring to cross-functional GTM (Go-to-Market) strategies.
  • Establish key performance indicators (KPIs) and data frameworks to track the health of both the merchant and creator ecosystems.
• Dine-In Team
  • Market Expansion (0-1): Identify and hunt for high-potential partnership opportunities within the local services sector (Food, QSR, and beyond).
  • Consultative Partnerships: Manage a broad book of business, acting as a strategic advisor to help merchants adopt TikTok’s integrated marketing solutions.
  • Scalable Wins: Find "solutions that work" for one merchant and build the playbook to apply them across the entire category.
• Creator Ops Team
  • Incubation & Onboarding: Oversee lifestyle creator onboarding and operational workflows to enhance content production efficiency.
  • Growth Strategy: Develop data-driven strategies to drive creator engagement and unique monetization opportunities within the local service space.
  • Product Advocacy: Serve as the "voice of the ecosystem" for Product and Engineering teams to help refine our local services tools and ad products.

Qualifications

• Education: Individuals who are completing or have recently completed a Master of Business Administration (MBA) degree or equivalent advanced degree.
• Experience: 1+ years of professional experience in Management Consulting, Business Operations, Strategy, or Investment Banking.
• Analytical Rigor: Ability to use data to tell a story and persuade partners to adopt new digital strategies.
• Communication: Exceptional interpersonal skills with the ability to negotiate complex agreements and manage diverse stakeholders.

Preferred Qualifications

• Industry Acumen: Familiarity with the digital advertising, O2O (Online-to-Offline), or social media landscape.
• Entrepreneurial Mindset: Experience in a high-growth startup environment or "0-1" project phase where ambiguity is the norm.
• Global Perspective: Experience working within international teams or managing cross-border business interests.
• Product Fluency: A strong interest in how product features (like Search, LIVE, and POI) drive user behavior and merchant ROI.