Oncology Commercial Marketing Director

About the role

The Director, Oncology Commercial Marketing is responsible for developing and executing the commercial marketing strategy for NeoGenomics' Oncology business, with a focus on Community Oncology and Hospital-Based Oncology market segments. This role serves as the strategic marketing lead for the Oncology portfolio, leveraging customer insights, market intelligence, and data-driven decision making to strengthen customer relationships, drive demand, and accelerate business growth. Through disciplined testing, optimization, and cross-functional collaboration, the Director develops targeted marketing strategies that elevate NeoGenomics from a transactional service provider to a trusted oncology partner, delivering differentiated value and measurable commercial impact across key customer segments.

Responsibilities

• Build segmentation and account intelligence for Community Oncology and Hospital-based Oncology practices
• Own vendor selection and budget for external research, closing intelligence gaps beyond what internal data can answer
• Prioritize segment strategy across the buyer’s journey, concentrating early investment on awareness/consideration and retention/expansion, with data-driven tactic selection and execution
• Lead the creation of segment-specific marketing programs and resources, building on Product Marketing’s positioning and messaging, partnering with Creative, Digital, and external partners to execute
• Center every program on the outcome the audience needs, not the test itself
• Prototype and test new programs quickly, using early signal to decide what to scale, adjust, or kill, moving in weeks and months, not waiting a year to know what’s working
• Own the day-to-day Sales partnership for Oncology, serving as the direct commercial marketing interface with Oncology Sales leadership
• Define the KPIs that measure success for each program, with full authority to reprioritize investment within budget and to build the case for reallocation across budgets

Qualifications

• Bachelor’s Degree required, Master preferred
• 12+ years of progressive marketing experience in pharma, diagnostics, or healthcare, including direct oncology commercial or field marketing exposure
• Experience across both physician-owned/community practice and hospital or IDN-affiliated settings preferred, given this role owns strategy for both segments
• Demonstrated experience owning a marketing budget, including selecting and managing external research or agency vendors directly
• Track record of setting strategy independently rather than executing against a plan set by someone above them
• Demonstrated comfort operating as a senior individual contributor, accountable for strategy and execution, without a layer of leadership above managing the details
• Experience partnering with Sales leadership as a strategic peer, not a service function
• Comfortable defining KPIs, reading performance data, and making the call to scale, adjust, or kill a program
• Experience running fast test-and-learn cycles rather than long planning processes before launch
• Strong cross-functional collaboration skills, able to direct the work of Creative, Digital, and outside partners without formal authority over them

Benefits

We provide career coaches internally and many training opportunities to expand your knowledge base. We offer highly competitive benefits with a variety of HMO and PPO options, a company 401k match, an Employee Stock Purchase Program, tuition reimbursement, leadership development, and 16 days of paid time off plus holidays. Wellness courses and highly engaged employee resource groups are also available.

Schedule

Travel: 30%, including overnight travel.