On-Premise Specialist

Key Responsibilities

• Build and maintain strong relationships with on-premise account owners, operators, and managers to foster long-term partnerships.
• Identify and develop new on-premise accounts to increase market share and brand presence in target venues.
• Manage and grow existing accounts by ensuring product availability, resolving issues, and recommending solutions to improve sales.
• Monitor and ensure the correct product mix and stock levels are maintained in key on-premise locations.
• Implement on-premise promotional activities, special events, and product tastings to engage customers and increase brand awareness.
• Execute brand marketing strategies and activations within restaurants, bars, hotels, and clubs, ensuring visibility and presence of our products.
• Collaborate with sales and trade marketing teams to align on campaign objectives and ensure consistent brand messaging in all on-premise locations.
• Ensure that promotional materials (e.g., signage, displays, menus) are in place and up-to-date.
• Stay informed about industry trends, consumer preferences, and competitor activities within the on-premise market.
• Develop and implement territory sales plans that align with business goals and drive growth in key accounts.
• Share valuable insights with sales and marketing teams to inform strategies for growing brand presence and increasing sales within the on-premise sector.
• Provide training sessions and product education to on-premise staff, including bartenders, waitstaff, and managers, focusing on product knowledge, cocktail techniques, and upselling strategies.
• Track and measure the effectiveness of promotional activities and sales performance in on-premise accounts, providing regular updates to the sales and marketing teams.
• Collaborate with internal teams, including marketing, sales, and customer support, to ensure alignment and achievement of business objectives.
• Provide feedback to product development and marketing teams regarding consumer preferences and account needs.

Qualifications

• Education: High school diploma or equivalent; a degree in Business, Hospitality, Marketing, or a related field is a plus.
• Experience: 2+ years of experience in the hospitality, liquor sales, or consumer goods industry, with a focus on on-premise account management or brand activation.
• Experience working directly with on-premise venues such as restaurants, bars, and hotels.
• Must be at least 21 years old and comfortable working with alcoholic beverages.
• Strong interpersonal and relationship-building skills, with the ability to engage and connect with diverse groups, including account owners, operators, and on-premise staff.
• Excellent communication and presentation skills, with the ability to conduct training and deliver product knowledge.
• Strong organizational skills and the ability to manage multiple accounts, tasks, and projects simultaneously.
• Deep knowledge of the liquor industry, including trends, customer preferences, and competitor activities.
• Ability to work collaboratively with cross-functional teams to drive business success.
• (Preferred but not required): Alcohol service certifications. Knowledge of mixology, spirits, and cocktail trends is a plus.