On Premise Sales Representative

About the Role

M.S. Walker is seeking an On Premise Sales Representative for the Cape Cod/Plymouth territory in Massachusetts. This role is ideal for a wine and spirits savvy individual with strong relationship skills, a goal-oriented mindset, and 5+ years of On Premise experience. The representative will maximize sales of supplier brands through effective territory planning, selling, merchandising, and communication to achieve company and supplier objectives.

Responsibilities

• Calls on accounts and covers daily routes by creating an established and efficient routing pattern.
• Analyzes entire account base by visiting each account and identifying opportunities; completes all necessary surveys and ensures national account compliance where applicable.
• Surveys the market; knows and understands primary competition and their positioning within the market.
• Develops new business and maintains existing distributor and trade relationships.
• Implements on-premise core SKU/brand strategies in the field.
• Prepares and delivers professional sales presentations to customers, balancing company priorities and customer needs, including selling menu concepts, new products, well and back bar placements, drink and wine lists, and promotions.
• Understands and works with management on inventory levels by monitoring current inventory, out-of-stock situations, and demand fluctuations.
• Attains performance goals by achieving distribution, volume, and activity targets set by management for supplier brands.
• Ensures maximum brand visibility within accounts by maintaining account standards and using effective point-of-sale materials.
• Educates account staff on priority brands through training seminars.
• Maintains professional relationships with suppliers by participating in sales calls and blitzes.
• Stays informed of company and supplier activities by attending and actively participating in weekly sales meetings.
• Maintains customer confidence and protects operations by keeping information confidential.
• Contributes to team efforts by accomplishing related tasks as needed.

Requirements

• Minimum 3–5 years’ experience in wine and spirit sales.
• Experience in the wine and spirits industry preferred.
• Strong relationship-building and selling skills.
• Ability to walk, sit, stand, reach overhead, and lift up to 45 lbs.
• Valid driver’s license required.

Benefits

• Medical & Dental Insurance
• Vision Coverage
• Paid-Time-Off Program
• Fidelity Investments 401k
• Disability, Life, Accident & Illness Insurance Packages
• Discounted Fitness Memberships
• Free & Discounted Work/Life Resources
• Career Advancement Opportunities

Pay

The salary is commission-based with an estimated annual earnings range of $80,000–$90,000.

About the Company

Founded in Boston in 1933, M.S. Walker is a 5th-generation, family-owned wine and spirits importer and distributor, a spirits bottler, and a national supplier. We serve On-Premise and Off-Premise establishments throughout the Northeast, with direct operations in Massachusetts, New York, New Jersey, and Rhode Island, and brokerage operations in Maine, New Hampshire, and Vermont. Our portfolio includes prestigious wine and spirits brands, including our own labels.

Our company values its employees as its greatest asset, fostering a diverse and skilled team. Our mission is rooted in core values of family, integrity, respect, honesty, and hard work. We build long-lasting relationships based on trust and reliability, aiming to elevate the spirit of hospitality while contributing responsibly to the communities we serve.