Omnichannel Performance Strategist

About the role

PureCars helps unlock the full sales potential of automotive dealers across the US and Canada using a proprietary multi-channel advertising and analytics software platform combined with a team of high-touch digital strategy experts. We are focused on investing in world-class talent and technology to help our partners dominate their markets in new and innovative ways.

Responsibilities

• Collaborate across Paid Search with Programmatic and Social Media as a bonus for future growth
• Create and manage paid media campaigns based on automotive dealership, OEM, and marketing agency goals and continually identify opportunities to make measurable optimizations towards dealer goals
• Monitor and optimize for KPIs including but not limited to impression share, CTR, CPA, CPC, and pacing
• Monitor the marketplace, competitive landscape, industry trends, and third-party data sources to constantly identify and implement new marketing opportunities
• Analyze paid search performance and pacing reports to provide impactful optimization insights and strategies with client-facing teams to share with clients

Requirements

• 2 years minimum experience in Digital Media (Paid Search Focus preferred)
• Experience with ad management software such as Kenshoo, Marin, Acquisio, Fluency, or similar is highly preferred
• Analytical and critical thinking skills are a must
• Detail-oriented with the ability to work with multiple data sets in Excel or Google Sheets (Pivot tables and V-lookups are a major plus)
• Ability to manage multiple simultaneous projects while diligently prioritizing in the best interest of our clients and OEMs

Skills

• Driven, proactive, and innovative mindset to help delight customers
• Strong analytical skills using analytics tools and internal data to present performance findings

Benefits

• Rich Benefits Plans: health, dental, vision, 401(k), paid parental leave, and more
• Open PTO Policy: take what you need, when you need it
• Internal Growth: over ⅓ of the positions opened and filled are with our own employees
• Radical Transparency: direct access to executive leadership, whether in recurring town halls or direct conversation and mentorship