Omnichannel Operations Specialist

About the role

The Omnichannel Operations Specialist plays a crucial role in bridging online and retail marketing efforts at Rush Street Interactive. They are responsible for executing cross-channel promotions that enhance player engagement and value, ensuring consistent experiences across all customer touchpoints.

Responsibilities

• Own the end-to-end execution of omnichannel promotions connecting brick-and-mortar casino properties with online gaming experiences.
• Set up and maintain promotional campaigns within back-office systems, including award scenarios, eligibility, offer mechanics, audience criteria, and required testing.
• Develop and execute CRM campaigns across email and push channels to engage and retain omnichannel casino and sportsbook players.
• Manage online promotional execution, including promotion pages, terms and conditions, banners, creative placements, campaign messaging, and site updates needed to support each offer.
• Collaborate with internal teams to coordinate campaign assets, copy, approvals, promotional terms, creative needs, and launch requirements.
• Partner with various stakeholders to develop promotional concepts, timelines, targeting strategies, and execution plans.
• Recommend and identify omnichannel opportunities for targeted communication, retention, reactivation, and cross-channel growth.
• Develop and optimize omnichannel lifecycle campaigns to acquire, retain, and reactivate omnichannel players.
• Maintain data integrity and ensure compliance with responsible gaming and privacy standards.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred or equivalent relevant work experience.
• 2+ years of experience in CRM marketing, digital communications, or customer engagement within gaming, entertainment, or hospitality industries.
• Experience working with customer segmentation, lifecycle marketing, and campaign optimization.
• Hands-on experience designing, launching, and managing targeted marketing campaigns using CRM platforms, such as Optimove.
• Ability to interpret customer performance, including retention, conversion, player value, and campaign ROI.
• Experience working with customer data platforms and business intelligence tools.
• Understanding of player lifecycles, loyalty programs, promotional strategy, and customer retention within gaming, hospitality, or sports betting environments.
• Must be able to obtain and maintain applicable gaming licenses.

Qualifications

• Location eligibility: Open to candidates across the U.S.
• Minimal travel required; occasional visits to brick-and-mortar properties for meetings or collaboration.

Skills

• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Proficiency in CRM platforms and customer data analysis tools.
• Experience with customer segmentation and lifecycle marketing.
• Knowledge of responsible gaming and privacy standards.

Benefits

• Discretionary annual company bonus.
• 401(k) plan with 100% company match on the first 4%.
• Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance.
• Paid Time Off.
• Employee Assistance Program (EAP).

Pay Range

$55,000—$75,000 USD