Omnichannel Operations Specialist

About Our Client

The organization operates in the online casino and sports betting industry, managing real-money gaming platforms across multiple brands. It addresses the challenge of connecting online, social, and land-based gaming environments to deliver seamless and consistent player experiences across channels.

About the Opportunity

The Omnichannel Operations Specialist connects online and retail marketing efforts to create a consistent player experience across customer touchpoints. This role manages targeted campaigns designed to increase player engagement, retention, reactivation, and cross-channel growth while supporting strong operational execution and business performance.

Responsibilities

• Manage end-to-end execution of omnichannel promotions connecting physical casino properties with online gaming.
• Set up and maintain promotional campaigns in back-office systems, including eligibility criteria and offer mechanics.
• Develop and execute CRM campaigns through email and push notifications to engage omnichannel players.
• Oversee online promotional materials, including landing pages, terms and conditions, banners, and messaging.
• Coordinate campaign assets and approvals across internal teams to ensure accuracy, consistency, and compliance.
• Collaborate with cross-functional teams to develop promotional concepts, timelines, targeting strategies, and execution plans.
• Identify opportunities for targeted communications, retention, reactivation, and cross-channel growth.
• Develop and optimize omnichannel lifecycle campaigns to acquire, retain, and reactivate players.
• Monitor KPIs related to cross-sell, acquisition, retention, and reactivation.
• Conduct A/B testing and audience experiments to improve campaign performance.
• Partner with analysts to develop customer segments, measure campaign impact, and identify revenue growth opportunities.
• Support linked-account initiatives that encourage engagement across online and retail channels.
• Prepare campaign summaries and performance reports for stakeholders.
• Maintain data integrity and ensure compliance with responsible gaming and privacy standards.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred, or equivalent experience.
• Minimum 2 years of experience in CRM marketing, digital communications, or customer engagement within gaming, entertainment, hospitality, or a related industry.
• Experience with customer segmentation, lifecycle marketing, and campaign optimization.
• Hands-on experience with CRM platforms such as Optimove.
• Ability to analyze customer performance metrics, including retention and ROI.
• Experience with customer data platforms and business intelligence tools.
• Understanding of player lifecycles, loyalty programs, and promotional strategies within relevant industries.
• Ability to obtain and maintain required gaming licenses.
• Preference for candidates located in the Central or Eastern Time Zones.
• Willingness to travel occasionally to physical properties as needed.

Pay Range and Compensation Package

Annual salary range of $55,000–$75,000 USD.