Omnichannel marketing manager

About the role

The HCP Omnichannel Marketing Manager is responsible for leading the development and execution of digital channel marketing activities in the US that drive meaningful engagement with healthcare professionals.

Responsibilities

• Lead content creation and execution across core HCP digital channels including brand website, email, social media, programmatic display, standard display, and SEM/SEO
• Partner with brand and cross-functional teams to align digital channel execution to the broader omnichannel strategy and HCP customer journey
• Manage agency partners in the development of creative assets and execution of digital tactical plans
• Manage materials through the Promotional Review Team (PRT) / Copy Approval process, ensuring compliant and timely review of all digital assets
• Foster collaborative relationships across brand, medical, regulatory, insights and analytics, and other cross-functional stakeholders
• Identify opportunities to test, learn, and iterate across digital channels to continuously improve performance and HCP experience
• Apply a performance-focused approach to campaign management — establishing key performance indicators, monitoring channel metrics, and dedicating approximately 25–30% of time to omnichannel performance data (including marketing mix modeling and media agency data) to derive insights and drive data-driven optimizations that improve HCP engagement and campaign impact

Qualifications

• Bachelor’s degree
• 4+ years of experience in digital marketing, with hands-on experience executing campaigns across two or more of the following channels: website, email, paid social, programmatic/display, or SEM/SEO
• Experience working with and managing external agency and media partners
• Experience managing materials through a formal review and approval process (pharmaceutical PRT/MLR or equivalent regulated industry review)

Preferred Qualifications

• Prior pharmaceutical or healthcare industry marketing experience
• Experience in HIV, infectious disease, or specialty care therapeutic areas
• Depth of experience in social media strategy and execution, including paid and organic social for professional audiences
• Familiarity with HCP audience targeting and digital media planning
• Experience working in a matrix team environment across brand, medical, legal, and regulatory functions
• Strong project management skills with demonstrated ability to manage multiple priorities and meet deadlines
• Experience working with media agency-reported performance data
• MBA or advanced degree in a related field

Benefits

ViiV offers a comprehensive benefits program, including those typically provided by GSK to its US employees. All ViiV employees receive the same benefits options and plans as GSK employees. For more information, please visit the GSK US Benefits Summary.

Why Us?

At ViiV Healthcare, we are committed to ending the HIV epidemic by leaving no person living with HIV behind. We are dedicated to pushing the boundaries of what is possible in HIV treatment and care, combining expertise in research, manufacturing, policy, and more. We believe that a truly inclusive culture, where everyone feels valued and included, is essential to achieving our mission. For more information on how ViiV fosters an inclusive workplace, please visit our Diversity & Inclusion page.