Omni Customer Activation Director

About the role

Locations: Nutley, NJ or Bentonville, AR

This role sits at the center of Reckitt’s commercial growth strategy, translating brand priorities into customer-led activation plans that accelerate traffic, conversion, and share across both eCommerce and physical retail environments.

Responsibilities

• Lead Reckitt’s omnichannel activation strategy across priority retailers, driving revenue growth, conversion, and market share.

• Translate brand priorities into customer-specific commercial activation plans that support joint business growth.

• Partner closely with Sales teams to unlock incremental growth opportunities across digital shelf, retail media, pricing, promotion, and assortment.

• Own Reckitt’s digital shelf performance across priority retailers, including search visibility, content excellence, assortment strategy, availability, and conversion.

• Drive adoption of new eCommerce capabilities, analytics tools, and digital commerce technologies.

• Lead omnichannel activation programs across digital and physical retail environments.

• Provide strategic oversight of shopper marketing programs, ensuring strong alignment with commercial priorities and measurable sales impact.

• Ensure flawless execution across key retail events, promotional moments, and customer initiatives.

• Manage omnichannel activation investments and ensure strong ROI and commercial impact.

• Partner with Sales, Revenue Growth Management, and Finance to optimize pricing, promotion, and price-pack architecture across channels.

• Champion a test-and-learn approach to continuously improve traffic, conversion, and retail media effectiveness.

• Build and lead a high-performing omnichannel activation team.

• Drive clarity, pace, and accountability across cross-functional teams.

• Strengthen Reckitt’s omnichannel capabilities and customer partnerships across the US market.

Requirements

• Bachelor’s degree required; MBA or advanced degree preferred.

• 10–12+ years of experience across Sales, eCommerce, omnichannel commerce, or customer strategy within CPG.

• Direct account management experience with major retailers is required. Candidates must have a proven track record of leading customer relationships and delivering joint business growth.

• Experience with P&L ownership and delivering against revenue, margin, and profitability targets.

• Strong experience working with major digital commerce platforms including Amazon, Walmart, Target, Instacart, DoorDash, and emerging last-mile ecosystems.

• Proven track record of driving revenue growth through digital shelf optimization, retail media investment, pricing and promotion strategies, and omnichannel activation.

• Strong commercial acumen with experience supporting joint business planning and customer growth strategies.

• Demonstrated ability to lead cross-functional teams and influence senior stakeholders across Sales, Marketing, and Finance.

• Data-driven decision maker with strong analytics and performance management capabilities.

• Ability to travel up to 30% within the US.

Skills for Success

• Customer Strategy

• Ecommerce Strategy

• Digital Shelf Optimization

• Retail Media & Performance Marketing

• Revenue Growth Management

• Shopper Marketing

• Sales Negotiation

• P&L Management

• Commercial Strategy Execution

• Cross-Functional Leadership

What we offer

• Competitive base salary range: USD $188,000.00 - $282,000.00

• Annual discretionary bonus

• Parental benefits

• Employee Assistance Program

• Lifetime life insurance

• Product discounts

• Other benefits in line with the local market

• Global share plans

• Short-term incentives