OluKai Sr. Creative Director

About the role

OluKai is looking for a Sr. Creative Director to lead the vision, voice, and execution of our brand creative. This role sits at the intersection of big-picture brand thinking and day-to-day craft — someone who can inspire a team, partner with creators and influencers, and move fast without sacrificing quality.

What You’ll Do

• Drive the conceptual direction of brand and go-to-market campaigns, brand content in paid and organic channels, and other brand and marketing initiatives.
• Create and direct content that is beautiful and story-rich, with reaching the Brand’s consumer both emotionally and functionally.
• Translate brand strategy into emotionally resonant, visually compelling creative that builds both rational and emotional connection.
• Maintain a high bar for craft and consistency across all output, from hero campaigns to everyday social content.
• Share and present content plans, executions, and successes with broader teams.
• Support Digital team with direction of digital studio creative across all primary digital channels — paid and organic social, email, web, video, and emerging platforms.
• Bring fluency in format — understanding what performs in short-form video, static, editorial, and everything in between.
• Creator & Influencer Ecosystem Partner with the Marketing and Creative Content Studio teams to build a creator strategy that feels authentic to OluKai and reaches the right audiences.
• Evaluate creator content with a discerning eye for quality, alignment, and brand fit.
• Brand Stewardship & Standards Champion the OluKai brand in every creative decision — protecting its premium, authentic identity as we scale.
• Drive alignment across stakeholders; act as the connective tissue between creative vision and business objectives.
• Set and enforce creative standards for the team, holding work — including your own — to the highest expectations.

What We’re Looking For

• Bachelor’s degree or equivalent experience.
• 12+ years of creative experience, with at least 3 years in a Creative Director or senior creative leadership role.
• A portfolio that demonstrates both strong conceptual thinking and polished brand and campaign execution across all channels (digital, wholesale/retail, event, other activations).
• Proven experience managing and developing creative teams.
• Experience with authentic, premium consumer brands — you understand the nuance of building emotional and rational brand equity.
• A bias for action and an ability to move quickly without sacrificing quality.
• A strong communicator who can sell a vision up and across the organization.

Bonus Points

• Experience in footwear, apparel, outdoor, or lifestyle and/or coastal lifestyle categories.
• Familiarity with Hawaiian culture and OluKai's brand heritage.
• Experience building or scaling a creator / ambassador program.
• Experience using AI creative tools (as tools) to add some efficiencies to the team.

Location & Office Structure

This is an in-office hybrid position, mandatory 4 days per week in office in Irvine, CA with the option to work from home 1 day per week.

Compensation

The salary range for this position is $170,000 to $200,000 plus opportunity for annual bonus; salary is based on the experience that you bring to the position.

Benefits And Perks

• Complimentary chef prepared breakfast and lunch provided Monday - Thursday.
• Generous product gift program and all brand discounts.
• Company bonus program.
• Medical, Dental, Vision insurance in accordance with plan guidelines.
• Company paid life insurance.
• 401k with employer match in accordance with plan guidelines.
• 15 Days of PTO plus one additional day of PTO every year on your anniversary and 3 Floating Holidays per year.
• Paid beach and giveback days, bi annual team building events and other in person celebrations.
• Work with talented and great people who share a love of the ocean lifestyle.
• OluKai is a Certified B Corporation with paid company service days.
• Dog friendly office.