Offline Paid Media Lead

Responsibilities

• Own research, planning, budgeting, execution, and optimization of offline media campaigns across audio (e.g., podcasts, radio), video (e.g., linear TV, CTV, streaming), and out-of-home
• Partner with product and content teams to develop creative messaging tailored to the target audience for offline media, while ensuring consistency in brand communication across different formats
• Lead media agency partners in campaign scoping, media planning, creative execution, and contracting
• Conduct brand awareness and market research on the target audience to inform creative strategy and media mix for offline campaign activation
• Develop offline media marketing roadmap in priority markets, defining local tentpole moments and key activations across offline marketing channels
• Test new offline formats and publishers to uncover scalable growth levers
• Oversee campaign timelines, asset delivery, and legal compliance across all offline channels
• Work closely with the data analytics and paid media teams to implement campaign reporting and measurement

BASIC QUALIFICATIONS

• Bachelor’s degree in business, communications, marketing, or related fields
• 3+ years of professional experience in offline media channels (audio, OOH, TV, print etc.), including hands-on experience negotiating with publishers, networks, and media vendors to secure favorable rates and placements

PREFERRED SKILLS AND EXPERIENCE

• Deep understanding of paid media (all channels) and strong knowledge of the media industry
• Experience leading media agencies on campaign strategy and execution
• Proven success and expertise in building integrated global marketing campaigns to raise brand awareness across all offline channels
• Strong project management skills and the ability to autonomously lead cross-functional initiatives from concept to execution
• Excellent interpersonal, communication, presentation, and negotiation skills
• Experience with advanced measurement and analytics, including brand lift, awareness survey, incrementality, and media mix modeling
• Independently motivated, with a track record of project ownership and delivering measurable results

ADDITIONAL REQUIREMENTS

• Must be willing to work in office five days per week
• Must be available to work extended hours and weekends, as needed
• Willingness to travel to other SpaceX locations and events, as needed