Off-Premise Beverage Sales Representative

About the Company

West Side Beer Distributing is a family-owned, community-focused beverage distributor made up of individuals who are passionate about selling beer and serving customers. Founded in 1965 in Dearborn, Michigan, the company has grown from a three-truck operation into a multi-branch distributor. In 1981, the Klopcic family expanded the business by acquiring West Side Beer Distributing in Grand Rapids, Michigan. The company now operates four branches in Grand Rapids, Kalamazoo, Lansing, and Romulus, serving approximately 4,000 retailers across 14 counties. Team members join a stable, growing organization with strong local roots and a focus on service and quality.

About the Role

As an Off-Premise Sales Representative, you'll serve as the primary business partner for customers throughout your territory. You'll build lasting relationships, identify opportunities to grow sales, introduce new products, execute supplier programs, and help customers succeed while expanding the presence of West Side Beer Distributing's portfolio. This position combines consultative selling, territory management, customer service, and in-market execution. Every day is different, giving you the opportunity to make an impact with your customers and your business.

Responsibilities

• Manage and grow an assigned portfolio of off-premise retail accounts.
• Build strong relationships with store managers and key decision-makers.
• Achieve sales objectives for volume, distribution, and promotional execution.
• Identify opportunities to expand product assortment and increase sales within existing accounts.
• Place customer orders based on inventory levels, sales trends, and promotional activity.
• Execute pricing, displays, point-of-sale materials, and supplier marketing programs.
• Ensure products are properly stocked, rotated, and merchandised to company standards.
• Monitor market conditions and competitive activity and communicate opportunities to leadership.
• Maintain accurate records using company sales technology and reporting tools.
• Represent West Side Beer Distributing professionally while providing exceptional customer service.

Requirements

• High School Diploma or GED (required).
• Two or more years of experience in outside sales, territory sales, account management, beverage distribution, consumer packaged goods (CPG), grocery sales, or a related field preferred.
• Experience managing customer relationships and growing existing accounts.
• Experience working toward sales goals, performance metrics, or territory objectives.
• Strong negotiation, problem-solving, and relationship-building skills.
• Valid Driver’s License and clean driving record.
• Reliable Vehicle and proof of insurance coverage that meets company requirements.
• Strong communication and customer service skills.
• Ability to work independently and adapt to changing priorities.
• Basic computer literacy.
• Reliability, professionalism, and a strong attention to detail.

Physical Requirements

• Frequently lift, carry, push, or pull up to 50 lbs.
• Stand, walk, bend, and reach for extended periods.
• Work in retail environments with varying conditions.
• Perform repetitive motions while stocking and merchandising.
• Safely operate company vehicles and merchandising equipment.