NYC Accelerator Market Development Manager

About the role

Willdan Lighting and Electric (WLE), a subsidiary of Willdan, is seeking an experienced Market Development Manager to support the NYC Accelerator program in New York City. NYC Accelerator promotes energy-efficient building upgrades and helps building owners comply with Local Law 97, New York City's landmark building decarbonization legislation.

Responsibilities

• Develop and execute outreach initiatives that expand awareness of NYC Accelerator and increase participation across priority market segments.
• Build and maintain relationships with building owners and managers (OMs), portfolio owners, property managers, industry organizations, trusted messengers, service providers, and other key stakeholders.
• Identify and cultivate opportunities that move organizations from initial awareness to active participation in NYC Accelerator.
• Represent NYC Accelerator as a primary public-facing representative at conferences, industry meetings, networking events, workshops, webinars, and community events.
• Translate outreach strategy into coordinated day-to-day execution across campaigns, target audiences, and market segments.
• Develop and implement outreach plans that support program priorities and campaign objectives.
• Establish feedback loops with Case Managers and other customer-facing staff to identify common customer questions, barriers to participation, referral trends, and emerging opportunities, incorporating those insights into outreach planning and messaging.
• Continuously improve outreach strategies by evaluating program performance, market feedback, stakeholder engagement, and cross-functional input, recommending new initiatives, partnerships, and engagement opportunities.
• Own and continuously improve NYC Accelerator's outreach pipeline, ensuring opportunities progress efficiently from initial engagement through handoff to the Case Management team.
• Develop and monitor outreach KPIs, dashboards, and performance metrics using Salesforce and other tracking tools to measure pipeline health, team productivity, and program outcomes.
• Maintain processes for tracking outreach activities, stakeholder engagement, lead progression, referrals, and handoffs.
• Provide regular coaching, performance feedback, mentorship, and professional development opportunities for outreach staff.
• Recruit, interview, onboard, and develop outreach staff as program needs evolve.
• Serve as the voice of the market by bringing stakeholder feedback, emerging opportunities, barriers to participation, and market insights to program leadership.
• Analyze outreach performance, market trends, and participant feedback to identify opportunities to improve outreach strategies, messaging, and program participation.
• Recommend and implement process improvements that strengthen outreach effectiveness, operational efficiency, and participant engagement.
• Partner with the Outreach Lead to align outreach priorities, monitor performance, and support successful execution of program objectives.
• Coordinate outreach activities across Case Management, Marketing, Customer Service, Events, subcontractors, City agencies, consultants, and strategic partners to ensure consistent messaging, seamless participant experiences, and alignment with program priorities.
• Facilitate regular cross-functional planning and coordination to ensure customer feedback, market intelligence, operational priorities, and program outcomes are incorporated into outreach planning and execution.
• Ensure qualified opportunities transition efficiently from outreach into Case Management while maintaining strong communication across program teams.

Qualifications

• Bachelor's degree or equivalent experience preferred.
• Seven (7) or more years of experience in outreach, market development, stakeholder engagement, strategic partnerships, business development, account management, community engagement, or a related field.
• Demonstrated success building and maintaining relationships across diverse stakeholder groups.
• Exceptional presentation, facilitation, and public speaking skills.
• Experience representing an organization at conferences, meetings, webinars, and public events.
• Strong project management, organizational, and execution skills with the ability to manage multiple priorities in a fast-paced environment.
• Experience developing operational processes, performance metrics, dashboards, and CRM-based reporting.
• Experience using Salesforce or similar CRM platforms.
• Strong analytical skills with the ability to interpret performance data, identify trends, and drive continuous improvement.
• Excellent written and verbal communication skills.
• Demonstrated ability to influence stakeholders through education, relationship building, and consultative engagement.
• Experience working with commercial real estate, energy efficiency, sustainability, utilities, workforce development, economic development, or public-sector programs is preferred but not required.
• Ability to work effectively in a dynamic, entrepreneurial environment where priorities and processes continue to evolve.
• Exercises sound judgment and makes informed decisions independently.
• Builds trust through accountability, reliability, and consistent follow-through.
• Balances strategic thinking with operational execution and attention to detail.
• Coaches and develops others while remaining actively engaged in day-to-day operations.
• Uses stakeholder feedback, market intelligence, and performance data to drive continuous improvement.
• Holds self and others accountable for delivering high-quality results.
• Comfortable receiving broad strategic direction while independently determining the most effective path to execution.

EEO Non-Discrimination and ADA Reasonable Accommodation Statement

Willdan is an equal opportunity employer. Applicants are considered for all positions without regard to race, religious creed, color, age marital status, sex, sexual orientation, gender identity, gender expression, citizenship status, national origin, ancestry, religion, military service or veteran status, disability, medical condition, childbirth and related medical conditions, genetic testing, reproductive status or any other classification protected by federal, state or local laws and ordinances. Willdan does not discriminate on the basis of physical or mental disability where the essential functions of the job can be reasonably accommodated. Determinations on requests for reasonable accommodation will be made on a case-by-case basis. If you need reasonable accommodation for any part of the application and hiring process, please notify us. Willdan Lighting & Electric participates in E-Verify.