Nuuly Brand Marketing Manager, Product Collaborations

About the Role

Nuuly is looking for a Brand Marketing Manager, Product Collaborations, to help shape how our brand shows up in the world — from product collaborations to strategic partnerships. You'll lead integrated campaigns end-to-end, build relationships with external partners, and help drive the storytelling that makes Nuuly a destination for fashion discovery. This is a high-visibility role for someone who loves connecting brand strategy to hands-on execution.

Responsibilities

• Product Collaboration Marketing:
  • Manage end-to-end execution and marketing efforts for product collaborations, including identifying strategic brand opportunities and developing marketing plans to drive awareness, engagement, and rentals.
  • Collaborate with internal teams and external partners to ensure seamless execution and delivery of messaging.
  • Work in partnership with creative teams on the development of marketing assets and promotional materials.
  • Analyze campaign performance and turn insights into sharper strategy for future collaborations.
• Brand Partnerships:
  • Identify and build strategic brand partnerships that align with Nuuly's positioning and values.
  • Lead partnership negotiations, contracts, and agreements that create mutual value.
  • Design and execute partnership marketing, including co-branded campaigns, events, and cross-promotions.
  • Measure partnership performance and make recommendations that inform future strategies.
• Brand Stewardship:
  • Champion the Nuuly brand identity, ensuring messaging, visual identity, and tone remain consistent across every touchpoint.
  • Stay close to the target audience, market trends, and competitive landscape to keep strategy sharp.
  • Partner cross-functionally to activate and maintain brand voice in every activation.
  • Contribute to brand positioning, messaging, and value proposition development.

Qualifications

• Bachelor's degree in marketing, business, or a related field (advanced degree preferred).
• 5+ years of experience in brand partnership marketing, integrated campaign management, or related roles.
• Strong understanding of brand strategy, marketing principles, and consumer behavior.
• Proven track record of developing and executing successful integrated marketing campaigns.
• Experience in managing collaborations and brand partnerships from idea through reporting and evaluation.
• Excellent project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Strong analytical skills, with the ability to derive insights from data and translate them into actionable recommendations.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Creative thinker with the ability to generate innovative ideas and solutions.

Benefits

URBN offers comprehensive perks and benefits to employees, including medical, dental, vision, PTO, generous employee discounts, retirement savings, and more. Availability and eligibility may vary based on location and employment status. For additional information, visit www.urbn.com/work-with-us/benefits.