Brand Manager, Brand & Collaborations

About the role

The Brand Manager, Brand & Collaborations will help shape how Lids shows up at the intersection of sports, culture, fashion, entertainment, and fandom. This role is responsible for developing and executing brand-led collaboration programs, talent partnerships, ambassador initiatives, influencer campaigns, and live-event moments that build cultural relevance and drive consumer engagement across Lids channels. This person will partner closely with internal teams across merchandising, marketing, creative, retail, e-commerce, social, PR, and external partners to bring collaborations and cultural activations to life from concept through execution. The ideal candidate understands the sports lifestyle consumer, has strong instincts for emerging trends and talent, and can manage multiple complex projects with