Now Hiring: Marketing Manager

About the role

Brandmotion is looking for a sharp, hands-on Marketing Manager to lead the day-to-day execution and orchestration of our marketing function. The Marketing Manager owns the marketing calendar end to end, manages our roster of third-party agencies, and serves as the in-house expert on the voice of the customer, translating real buyer insight into sharper messaging, smarter campaigns, and better content. This is a true utility player role: equally comfortable running a campaign timeline, briefing a vendor, sitting in on a sales call to mine customer language, writing a product page, or pressure-testing a creative concept. The role combines hands-on execution with analytical insight, requires the ability to independently execute projects, recommend improvements, and collaborate with stakeholders across the firm, and reports to the Head of Sales & Marketing.

Responsibilities

• Marketing Calendar & Cross-Functional Coordination
  • Own and maintain the master marketing calendar across all workstreams, campaigns, content, product launches, trade shows, and key company initiatives
  • Coordinate timelines and dependencies across Sales, Product, and external vendors to keep work on schedule and on brief
  • Flag conflicts, gaps, and resourcing risks before they become deadline problems
  • Keep stakeholders at every level, from leadership to vendors, aligned on what’s happening and when
• Vendor Management
  • Manage relationships with third-party marketing vendors and agencies (creative, growth, web, and other specialty partners)
  • Own briefing, scoping, timeline management, and quality control for vendor deliverables
  • Evaluate vendor performance and make recommendations on scope, budget, and partner mix
  • Serve as the primary point of contact ensuring vendor work stays aligned with Brandmotion’s brand standards and business priorities
• Voice of the Customer
  • Build deep, ongoing fluency in how Brandmotion’s customers, fleet operators, upfitters, distributors, and eCommerce buyers think, talk, and buy
  • Gather customer insight through sales call listening, win/loss conversations, surveys, reviews, and direct customer touchpoints
  • Translate customer language and pain points into messaging, content, and campaign input that sales and product teams can use immediately
  • Champion the customer perspective in internal planning, creative reviews, and messaging decisions
  • Monitor industry trends and competitive activity to inform strategy and positioning
• Content Development & Management
  • Own the content calendar and ensure content is planned, produced, and published in alignment with sales priorities and product launches
  • Write marketing content including blogs, product pages, landing pages, email campaigns, sales enablement materials, and trade show assets
  • Maintain consistency of messaging, tone, and brand standards across all customer-facing channels
  • Plan, draft, and publish social media content across relevant platforms; monitor engagement and performance and adjust cadence and content mix accordingly
  • Partner with the Growth Marketing resource/agency to ensure content supports demand generation and SEO performance goals
• Campaign & Product Launch Execution
  • Execute digital campaigns supporting product launches in coordination with Sales and Product teams
  • Manage trade show campaigns end to end, pre-event, on-site, and post-event follow-through
  • Ensure all campaign assets are on time, on brand, and aligned with the go-to-market strategy
  • Monitor campaign performance in partnership with vendors; surface what’s working and what needs change

Requirements

• Bachelor’s degree in marketing, Communications, or related field preferred
• 7-10 years of marketing experience in B2B, with exposure to longer or multi-stakeholder sales cycles
• Demonstrated experience managing external vendors or agencies, including scoping, briefing, and quality control
• Strong writing and editing skills across multiple formats: web, email, social, sales collateral
• Strong project management instincts; comfortable owning a calendar with many moving parts and competing priorities
• Proficiency in Google Workspace tools (Drive, Sheets, Slides, Docs); experience with project management tools (e.g., Monday.com) and HubSpot preferred
• Highly organized and self-directed; able to manage multiple deadlines without losing attention to quality

Schedule

This position is fully on-site and based at our Novi, MI headquarters. Candidates must currently reside within a daily commutable distance and be able to work from the office Monday through Friday.