Newsletter Producer

Responsibilities

• Own the end-to-end production of daily and weekly newsletters, including writing, editing, formatting, and scheduling content for send
• Build newsletters in Sailthru with accuracy and consistency, ensuring all links, dates, and details are correct prior to distribution
• Collaborate with newsroom staff to curate relevant local news content and package it in a clear, engaging, journalistic voice tailored for newsletter audiences
• Maintain publishing calendars and coordinate workflows to ensure deadlines are consistently met, including in fast-moving breaking news situations
• Monitor performance metrics such as open rates, click-through rates, and subscriber growth using tools like Marfeel and Sailthru
• Apply audience insights and analytics to improve engagement and content performance over time
• Maintain and evolve newsletter templates as needed
• Support updates to the homepage, social channels, Social News Desk, and other engagement platforms as needed
• Ensure accuracy through thorough fact-checking, proofreading, and link validation prior to send
• Work closely with the Newsletter Editor and Engagement Producers to align on priorities and execution

Requirements

• Minimum of 2 years of experience in editorial, newsletters, digital media, or a related journalism field
• Strong writing and editing skills with solid AP Style knowledge
• Experience using email marketing platforms such as Sailthru, Mailchimp, Listrak, MailerLite, or similar tools
• Familiarity with analytics tools and basic A/B testing concepts
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
• Audience-first mindset with an interest in local news and community storytelling
• High attention to detail and commitment to accuracy

Qualifications

• Preferred candidates be local to the Tampa Bay area, but we’re willing to consider strong remote candidates.