New Product Specialist (US Remote)

About the role

The New Product Specialist drives the successful market introduction and early adoption of Grabber Construction Products’ innovation pipeline. Positioned at the intersection of Innovation, Sales, and customers, this role ensures new products move from concept to sustained market traction.

Responsibilities

• Execute launch plans including field trials, demonstrations, and early customer onboarding
• Serve as primary sales support during the critical adoption phase of new product introductions
• Partner with local sales representatives to conduct on-jobsite demonstrations to clearly communicate product value, features, and benefits while addressing contractor questions
• Train contractors, dealer staff, and internal sales teams on proper use and value proposition
• Actively engage installers to drive trial, conversion, and repeat usage
• Generate contractor demand through hands-on field engagement rather than transactional selling
• Partner with local sales teams and distribution to align product availability with generated demand
• Collect and synthesize structured contractor feedback and report insights to the Innovation team
• Identify adoption barriers, objections, and enhancement opportunities
• Translate field insights into actionable recommendations
• Support development of training materials, messaging, and launch playbooks
• Aid in tracking success metrics and early performance indicators
• Execute and support regional market pilots
• Coordinate pilot inventory, field activity cadence, and reporting
• Contribute to demand forecasting and deliver clear insights on pilot results and go-to-market implications

Qualifications

• 3+ years of experience in construction products, building materials, or related trades
• Strong understanding of contractor processes and job-site operations
• Experience working with LBM dealers, specialty distributors, construction-focused channels, or tool manufacturers
• Proven ability to explain, demonstrate, and train on technical products
• Comfortable working independently in the field with high accountability
• Willingness to travel extensively (70+%)

Preferred Qualifications

• Experience supporting or launching new products
• Background in product management, field marketing, technical sales, or applications engineering
• Familiarity with construction fasteners, tools, interior/exterior products, or structural systems
• Experience supporting pilot programs or early-stage commercialization efforts
• Bachelor's or Master's degree preferred

Skills and Abilities

• Credibility with contractors – can speak their language and earn trust quickly
• Hands-on mindset – comfortable on jobsites and contractors’ offices
• Strong communicator – able to translate technical value into practical benefits
• Structured thinker – captures feedback and identifies trends
• Cross-functional collaborator – works effectively across innovation, field and regional sales
• Organization skills – ability to aggregate opportunities, direct action and drive accountability
• Proficiency in - Excel, Word, PowerPoint, OneNote, Teams, and Outlook

Work Conditions

• Must be willing to travel at least 70% throughout the western half of the U.S.
• May spend time sitting at a desk and working on a computer
• Inside and outside, standing for long periods of time
• Lifting capabilities 50lbs

Why This Role Matters

This critical role is vital in determining whether a Grabber Construction Products innovation succeeds or fails in the market. The New Product Specialist ensures that strong innovations don’t stall due to lack of focus, training, or real-world validation—and helps turn innovation into long-term growth.

About Grabber

The construction industry rewards innovations that deliver real gains in efficiency, performance, and job quality. All Grabber products and employees are held to these high standards of excellence. For 50 years, Grabber® has been a leading distributor of quality products built for construction professionals. Our products are 100% reliable and durable to meet the demands of an increasingly fast-paced, productivity-driven profession. Grabber fasteners are regarded as the best in the industry, so much so that competitors have duplicated their designs. Grabber also distributes a wide range of products for commercial and residential construction, including proprietary equipment, drywall tools and materials, power drives, adhesives, and accessories.