New Car Sales Director

About the role

Forecasts goals and objectives for sales, gross, and key expenses on a monthly and annual basis. Trains, motivates, counsels and monitors the performance of all sales employees. Prepares and administers an annual operating budget for the sales department. Understands, keeps abreast of and complies with federal, state and local regulations that affect sales. Directs and schedules the activities of all department employees, ensuring proper staffing. Assists individual salespeople in setting aggressive yet realistic monthly goals and objectives and provides them with the support to meet these goals. Maintains an accurate daily log that reflects all sales activities in the dealership. Ensures proper follow-up of all potential buyers by developing, implementing, and monitoring a prospecting and sales control system. Develops, implements and monitors a follow-up system for vehicle purchasers. Maintains teamwork in a customer-focused sales environment throughout the sales, delivery and follow-up process. Conducts daily and weekly sales meetings. Provides effective communication. Ensures that new-vehicle salespeople understand and follow dealership policies and procedures. Provides proper product and training resources for salespeople on a regular and continuous basis. Oversees the efforts of salespeople to enhance the image and customer satisfaction ratings of the dealership. Works with salespeople on programs that will increase the vehicle gross and F&I penetration. Develops incentive programs along with dealer and other managers. Helps salespeople close deals when necessary. Completes deal settlement sheets and turns into accounting office in a prompt and timely manner. Establishes and maintains standards for the delivery of vehicles to customers. Schedules first service appointment at time of delivery. Provides dealer with accurate floor traffic control data daily. Processes salesperson commission sheets and monitors payroll records of salespeople. Reviews inventory daily to ensure the proper mix of grounded stock for maximum turnover efficiency. Assists with trade appraisals as needed. Directs merchandising and advertising efforts in conjunction with the sales managers and dealer. Assists in the development of advertising campaigns and other promotions. Attends managers meetings as requested. Maintains professional appearance.

Responsibilities

• Forecasts goals and objectives for sales, gross, and key expenses on a monthly and annual basis.
• Trains, motivates, counsels and monitors the performance of all sales employees.
• Prepares and administers an annual operating budget for the sales department.
• Understands, keeps abreast of and complies with federal, state and local regulations that affect sales.
• Directs and schedules the activities of all department employees, ensuring proper staffing.
• Affords support to individual salespeople in setting aggressive yet realistic monthly goals and objectives.
• Maintains an accurate daily log that reflects all sales activities in the dealership.
• Ensures proper follow-up of all potential buyers by developing, implementing, and monitoring a prospecting and sales control system.
• Develops, implements and monitors a follow-up system for vehicle purchasers.
• Maintains teamwork in a customer-focused sales environment throughout the sales, delivery and follow-up process.
• Conducts daily and weekly sales meetings.
• Provides effective communication.
• Ensures that new-vehicle salespeople understand and follow dealership policies and procedures.
• Provides proper product and training resources for salespeople on a regular and continuous basis.
• Oversees the efforts of salespeople to enhance the image and customer satisfaction ratings of the dealership.
• Works with salespeople on programs that will increase the vehicle gross and F&I penetration.
• Develops incentive programs along with dealer and other managers.
• Helps salespeople close deals when necessary.
• Completes deal settlement sheets and turns into accounting office in a prompt and timely manner.
• Establishes and maintains standards for the delivery of vehicles to customers.
• Schedules first service appointment at time of delivery.
• Provides dealer with accurate floor traffic control data daily.
• Processes salesperson commission sheets and monitors payroll records of salespeople.
• Reviews inventory daily to ensure the proper mix of grounded stock for maximum turnover efficiency.
• Assists with trade appraisals as needed.
• Directs merchandising and advertising efforts in conjunction with the sales managers and dealer.
• Assists in the development of advertising campaigns and other promotions.
• Attends managers meetings as requested.
• Maintains professional appearance.

Qualifications

• Experience in automotive retail sales management.
• Proven ability to motivate and train sales teams.
• Strong understanding of dealership operations and compliance with federal, state, and local regulations.
• Excellent interpersonal and communication skills.
• Ability to develop and implement sales strategies and programs.
• Strong organizational and time management skills.
• Knowledge of CRM systems and software.

Skills

• Customer service orientation.
• Strategic planning and goal-setting.
• Team leadership and motivation.
• Compliance with federal, state, and local regulations.
• CRM systems and software proficiency.

Benefits

• Medical, Dental and Vision
• Life and Short-Term Disability
• Continuous Improvement Training
• 401K with Match
• Paid Vacation
• Paid Holidays
• Employee Discounts on Parts, Services and Vehicles
• Opportunities for Growth

Pay

Salary range: $80,000 - $120,000 annually.

Schedule

Full-time position.