NC Brown-Forman Specialist

About the role

The role of the Brown-Forman Specialist (On & Off) is a hands-on position meant to drive sales volume and brand visibility of Brown-Forman’s brands. The position includes sales, target account management, brand & category training, and the tactical activation of creative, engaging brand experiences in the on-premise, off-premise and non-traditional venues.

Responsibilities

• Activate national platforms in local bars, restaurants, & retail targeting consumers as well as hospitality professionals.
• Work with local distributor brokers to facilitate target account programs and provide excellent communication, ensuring strategic sales growth and successful consumer engagement.
• Grow share of NABCA TDS for Brown-Forman in the targeted account universe.
• Understand the full history and all brand related facts to the promotable brand/brand portfolio. Be the Expert!
• Work with Brown-Forman field sales teams, key local distributor representatives and key account contacts in the management and execution of promotional brand objectives.
• Execute on & off-premise promotions, activations, special events, and B-F Programs.
• Schedule promotions / events at target accounts in conjunction with Brown-Forman, distributor management, and sales reps.
• Feed back on event effectiveness of activations in a timely manner, in qualitative and quantitative forms.
• Manage the sales to a key set of on & off-premise accounts (about 50) in target market, as informed by Brown-Forman Brand priorities.
• Seek out opportunities & lead creative planning/execution of brand activations in non-traditional spaces (digital, in-home activations for consumers, etc.).
• Integrate multicultural accounts into your target account list to a percentage aligned with demographics, brand priorities, and target consumer profiles.
• Create effective target account universe that drives share gains in top revenue producing accounts within the state.
• Develop creative consumer-facing activation plans that bring to life national brand platforms in target market accounts.
• Manage the activation of aforementioned consumer-facing events (planning and promotion) in partnership with target accounts.
• Leverage aforementioned activations for brand distribution, menu features and placements and case displays in target account set.
• Communicate market activities to Management and B-F contact, showcasing volume and visibility wins.
• Work closely with distributors to communicate all brand expectations and ensure correct consumer and general market trade engagement.
• Build long-term brand presence while building long-term relationships with hospitality professionals in target accounts.
• Strictly manage strategic activation budget by monitoring aligning expenses with output along brand guidelines.
• Create solutions to increase effectiveness of budget.
• Manage target accounts’ POS orders, delivery, and implementation surround target brands.
• Maintain and track personal expense reporting and trackers for market activities.

Requirements

• College Degree preferred.
• Marketing/Business experience preferred.
• Must have a clean driving record.
• 2-3 years industry experience and a passion for the spirits industry; extensive premium whiskey category knowledge a definite plus.
• Fluent in English.
• Must have general computer knowledge and be able to work different programs on an iPad.
• Excellent communication and presentation skills; excellent training and media handling skills.
• Confidence working in range of on & off-premise environments, from high-end hotels to dive bars.
• Organized, ambitious, self-starter, outgoing, charismatic personality, independent but also a team player.
• In-depth understanding of target consumer, spirit brand priorities, and the three-tiered system of selling.
• Adept at selling and interacting with diverse groups of people.
• Ability to work non-traditional work hours is required (holidays, nights, and weekends).
• Extensive drive time within the respective market will be required; therefore, reliable transportation is a must.
• Ability to lift 20+ pounds at one time.