NBA Social Content - Meta Lead

This position is part of the NBA Social & Digital Content team, focusing on identifying, creating, distributing, and publishing content to the NBA's social and digital platforms and its many domestic and international partners. As demand for content grows, this role offers the opportunity to thrive in a fast-paced, innovative, and collaborative environment, reaching social followers worldwide.

The ideal candidate is an active user of Meta platforms (Facebook, Instagram, Threads, etc.) and an expert on their features, trends, and content optimization. They are deeply engaged with the NBA, consuming podcasts, message boards, and both short- and long-form content about the league.

Responsibilities

• Oversee the NBA’s Meta platforms publishing strategy, including content strategy, distribution, and performance across all NBA accounts.
• Identify and implement new Meta platform features and opportunities to improve audience engagement and content reach.
• Develop platform-specific playbooks and publishing frameworks for Instagram, Facebook, and Threads.
• Mentor and develop platform publishers, establishing best practices, workflows, and quality standards across the Meta ecosystem.
• Analyze audience behavior, engagement trends, and platform performance to inform content strategy and optimization.
• Partner with Content Planning, Content Creation, and Real-Time Content Command teams to ensure Meta priorities are represented in content development and distribution.
• Present and communicate strategy and insights on a weekly and tentpole basis.

Requirements

• 5+ years of experience publishing across social and/or digital platforms.
• Expert-level knowledge of Meta platforms and content distribution (Facebook, Instagram, Threads, etc.).
• Expert-level knowledge of the NBA, including storylines, players, coaches, teams, statistics, standings, and league history, as well as a strong understanding of basketball analytics and rules.
• Experience leading the creation of basketball content.
• Strong understanding of the NBA’s social voice.
• Willingness to work a flexible schedule, including days, nights, weekends, and holidays based on the NBA calendar.
• Ability to work on deadline and handle multiple tasks with precision and attention to detail.
• Ability to perform in a fast-paced environment while managing critical tasks in a composed and timely manner.
• Excellent organizational and project management skills.
• Strong communication skills and ability to execute feedback.
• Must be a team player who can work collaboratively.

Qualifications

Bachelor's Degree in Communications or related field preferred.

Benefits

• Annual discretionary performance bonus, awarded at the Company’s sole discretion.
• Medical, dental, and vision insurance.
• Life/AD&D insurance.
• Short- and long-term disability coverage.
• Fertility and family-forming assistance.
• Wellbeing allowance.
• Educational assistance.
• Mental health coaching/therapy.
• Tax-advantaged accounts (HSA, healthcare/dependent care FSAs).
• 401(k) retirement plan.
• Paid time off, including vacation, sick time, and personal days.

Pay

Salary range: $100,000 - $120,000.

Schedule

Eligible employees may work remotely one day per week. This role may require working days, nights, weekends, and holidays based on the NBA calendar.

About the NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. The NBA encompasses five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League, and Basketball Africa League. With a major international presence, the NBA offers games and programming in 214 countries and territories in 60 languages, and merchandise in over 200 countries and territories. NBA rosters feature a record 125 international players from 43 countries. NBA Digital includes NBA TV, NBA.com, the NBA App, and NBA League Pass. The league has one of the largest social media communities globally, with over 2.3 billion likes and followers. NBA Cares, the league’s global social responsibility platform, partners with organizations worldwide to address education, inclusion, youth and family development, and health and wellness.