National Sales Manager

Duties and Responsibilities

• Develop and implement a comprehensive national sales strategy to achieve annual sales targets, increase market share, and drive profitability.
• Direct the planning and geographic distribution of the company's products through the sales network.
• Ensure strategic vacant points are filled and succession plans for dealers are in place.
• Oversee and support the dealer network to achieve sales and profit objectives.
• Establish, present, and agree on individual dealer business plans, followed by systematic evaluations and documented follow-ups.
• Develop and recommend policies and procedures relating to dealer operational and developmental expenditure, ensuring alignment with strategy and budget.
• Develop and maintain dealer agreements, ensuring compliance and effectiveness.
• Manage brand identification at dealer premises in line with budget and company standards.
• Foster and maintain the National Dealer Council as the formal communication channel between the company and its dealers.
• Conduct regular business analyses and monthly performance reviews with the dealer network.
• Track and analyze sales metrics, competitor activities, and market trends to inform strategy adjustments.
• Provide senior leadership with timely reports on sales performance, market insights, and strategic recommendations.
• Lead, mentor, and motivate a team of regional sales managers and support staff, fostering a high-performance culture.
• Implement training programs for dealership staff to enhance product knowledge, sales techniques, and customer service standards.
• Organize regular focus groups and forums to align strategies and address challenges.
• Collaborate with marketing, after-sales, and other internal departments to optimize customer satisfaction and loyalty.
• Drive initiatives that enhance customer experience, encourage repeat business, and build brand reputation.
• Develop and manage the national sales budget, ensuring effective allocation of resources across marketing, promotions, and incentives.
• Monitor actual expenditure versus budget for both company and dealer-related costs.
• Ensure compliance with industry regulations, company policies, and ethical standards.
• Carry out additional related tasks as requested by senior management.

Requirements

• Proven experience in a senior sales leadership role within the motor industry, ideally with exposure to dealer network management.
• Strong track record of achieving sales targets and driving business growth at a national level.
• In-depth knowledge of sales strategy, budget management, and market analysis.
• Experience working across South Africa and neighbouring markets is advantageous.
• Tertiary qualification in Business, Sales, Marketing, or a related field (preferred).
• Valid driver's license and willingness to travel extensively.

Skills

• Exceptional leadership and team management skills.
• Strong strategic thinking and problem-solving ability.
• Excellent communication, negotiation, and relationship-building skills.
• High-level analytical and financial acumen.
• Strong presentation and reporting skills with attention to detail.
• Able to balance strategic oversight with hands-on operational management.
• Resilient, results-driven, and adaptable in a fast-paced environment.