National Sales Lead

About the role

BEL Promo is seeking a self-starting, results-driven sales professional to grow an assigned portfolio of strategic and growth accounts. This role is focused on hunting for new opportunities, expanding customer relationships, and driving revenue growth.

Responsibilities

• Analyze previous account data, order history, and purchasing patterns to understand growth potential.
• Identify key decision-makers and influencers within each account and build multi-threaded relationships across the organization.
• Evaluate each account's vertical market position and buying behavior to inform growth strategies.
• Build and execute growth strategies, campaigns, and call cadences for growth accounts with the goal of developing them into large core strategic accounts.
• Maintain accurate, current account and order data in Bing Dynamics (CRM) to support strategy, forecasting, and reporting.
• Direct and coordinate with Multi-Line Representatives in the field to execute the strategy and call cadence against each account.
• Own an annual sales quota tied to the combined core and growth account book, growing both the core accounts and the growth accounts year over year against set annual growth targets.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field preferred; equivalent professional experience will be considered in lieu of a degree.
• At least five years of experience in a field sales role with a proven history of selling success.
• Proven track record in strategic account sales, key account management, or business development, with experience managing accounts of comparable scale.
• Demonstrated hunter mentality — comfortable driving growth within an established account rather than simply servicing existing volume.
• Experience analyzing account and order data to identify growth opportunity and inform strategy.
• Strong working knowledge of Bing Dynamics (CRM) for pipeline, order, and account management.
• Familiarity with vertical markets relevant to the accounts managed.
• Demonstrated ability to direct and lead cross-functional teams (Business Development Associates, Customer Service, Multi-Line Representatives) without direct authority.
• Excellent organizational, planning, and project management skills.
• Strong communication and presentation skills, including the ability to build campaigns and storyboards.

Qualifications

• Education/Certification: Bachelor’s degree in Business, Marketing, or a related field preferred; equivalent professional experience will be considered in lieu of a degree.